Acquisition Director – Front-End Growth & Lead Generation

Hubstaff; Dubai; On-site; AED 293,000 - 441,000; Full time

Job summary

A marketing performance agency based in Dubai is seeking an Acquisition Director to spearhead client acquisition efforts. In this role, you'll be responsible for crafting and executing strategies that attract new clients through various channels. The ideal candidate has over 4 years of experience in client acquisition or lead generation and possesses the skills to develop multi-channel funnels. This position thrives in a fast-paced environment with a focus on measurable growth and performance optimization.

Qualifications

• 4+ years of experience driving client acquisition or lead generation.
• Experience building multi-channel acquisition funnels.
• Confidence in data management related to acquisition metrics.

Responsibilities

• Build and execute client acquisition strategies across multiple channels.
• Oversee and manage media and content teams to meet targets.
• Continuously test new acquisition channels like LinkedIn and YouTube.

Skills

Client acquisition strategy

Lead generation

Multi-channel funnels

Data tracking (CPL, CAC)

Team management

Performance-driven mindset

Job description

About Ad-Lab:

Ad-Lab is not your average performance marketing agency. Were an elite e-commerce scaling engine. Weve managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high performance and fast execution.

Were looking for an Acquisition Director to own all front-end growth at Ad-Lab. This means every way we bring new clients, partners, and inbound leads into the agency. This is a leadership role for someone who understands acquisition across multiple channels (paid, organic, outbound, referral) and can design, execute, and optimize predictable growth systems.

What Youll Be Doing

• Build and execute Ad-Labs client acquisition strategy across inbound (content, SEO, lead magnets, ads) and outbound (email, partnerships, referrals).
• Develop, test, and scale lead funnels from awareness campaigns to booked calls with qualified eCommerce brands.
• Oversee and manage media, content, and outreach teams to hit lead and pipeline targets.
• Design performance dashboards and report on acquisition cost, lead quality, and conversion rates.
• Collaborate with leadership (Patrick, Stephan, Tinus, Daina) to align acquisition targets with revenue goals.
• Create campaigns, scripts, and offers that attract high-value eCommerce clients.
• Continuously test new channels LinkedIn Ads, YouTube Ads, Partnerships, Paid Search, Influencer Collabs.

Youre a Fit If You

• Have 4+ years of experience driving client acquisition or lead generation (preferably in an agency or B2B environment).
• Have built multi-channel acquisition funnels (paid ads, organic, outbound).
• Are confident in data you track CPL, CAC, pipeline velocity, and ROI.
• Can manage and guide creative, marketing, and outreach specialists.
• Have led measurable growth campaigns that filled pipelines with qualified leads.
• Thrive in fast-moving, performance-driven teams.
• Understand DTC/eCommerce client behavior and can tailor acquisition messaging to that audience.