Social Media Lead

WPP Media; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading media agency in Johannesburg is seeking an experienced professional to lead a team of Social Specialists. The role involves developing social strategies for major brands, conducting research, and ensuring client satisfaction. The ideal candidate should have 5-8 years of experience in social media, strong leadership skills, and proficiency in Google Analytics. This position offers an exciting opportunity to influence high-profile accounts and make an impact in a dynamic environment.

Qualifications

• 5-8 years of proven experience in Social.
• 2+ years of management experience (advantageous).
• Social Platform Certified.

Responsibilities

• Lead a team of Social Specialists servicing major brands.
• Develop overall Social strategies with digital planners.
• Carry out research using Social tools for Paid and Targeting strategies.
• Present strategies and research to clients.
• Interpret data trends into strategies and research.

Skills

Leadership qualities

Client Facing

Google Analytics

Ecommerce/Cost Per Acquisition Strategies

Self-Motivated and Organized

Job description

Primary Responsibilities:

• You will be leading a team of Social Specialists, servicing some of the biggest brands in the SA.
• Driving excellence and quality within Social.

You will be required to:

• Work with the digital strategic planners on developing overall Social strategies
• Carry out Research using Social Tools to establish relevant Paid Strategies & Targeting Strategies
• Understand the clients overall digital strategy and the role that Social would play in the media mix.
• Present Strategies and Research both internally and to the client.
• Have a sound understanding of Google Analytics and data, as well as website tagging & Analytics set up, & interpreting trends into strategy and research.
• Supply digital audit information when required
• Assist in the preparation of digital competitive analysis
• Working closely with the Agency Delivery Managers to ensure agency satisfaction and agency KPI’s are met In addition to managing relationships
• Leadership qualities to grow and support the entire Social Specialists.
• Ability to train and raise the standard of Social Specialists
• 5-8 years of proven and extensive experience in Social
• 2+ years Management experience (advantageous) General Skills required but not limited to:-
• Client Facing
• Social Platform Certified & drives team certification
• Experience with large budgets and blue-chip client accounts
• Experienced in Google Analytics
• Experienced with Ecommerce/Cost Per Acquisition Strategies
• Self-Motivated and Organized with a keen eye for detail

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