Sales Business Development Executive

Prima Secure; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading cybersecurity firm in Johannesburg is seeking a proven direct sales professional to drive new business across Africa. The ideal candidate has over 3 years of experience in cybersecurity sales, a strong track record of closing substantial deals, and excellent communication skills. This role demands a self-motivated individual capable of influencing C-level executives and achieving ambitious revenue targets. Knowledge of the NIST framework and a professional network in the industry are essential. Willingness to travel is required.

Qualifications

• 3+ years of direct cybersecurity sales experience.
• Proven track record of closing six- and seven-figure deals.
• Deep knowledge of enterprise cybersecurity solutions.

Responsibilities

• Identify and develop new business opportunities across Africa.
• Maintain a robust sales pipeline.
• Engage with C-level executives and decision-makers.

Skills

Proven sales experience in cybersecurity

Ability to close deals

Presentation and communication skills

Network of C-level contacts

Professional-level French

Job description

About the job

Location: Sandton, Johannesburg

Start Date: 1 February 2026

Employment Type: Full-time, Permanent

About Prima Secure

Prima Secure is a leading independent cybersecurity specialist delivering enterprise‑grade protection to organisations across South Africa and the African continent. We partner with our clients using a consultative, NIST‑aligned methodology to design and implement solutions that materially reduce cyber risk.

The role

We are looking for a proven, high‑performing direct‑sales professional with a verifiable track record of winning new‑logo business in the cybersecurity space. This is a classic "hunter" role focused exclusively on direct end‑customer sales (no channel, distribution or reseller activity).

You will operate with a high degree of autonomy, prospecting and closing business across Africa.

Key Responsibilities

• Proactively identify, qualify and develop new business opportunities across South Africa and Sub‑Saharan Africa
• Build and maintain a robust, accurately forecasted sales pipeline
• Run consultative sales engagements structured around the NIST Cybersecurity Framework
• Engage and influence C-level and senior decision‑makers (CEO, CFO, CIO, CISO, Head of IT, Procurement)
• Collaborate with internal technical pre‑sales and solutions architects on proposals, POCs and RFPs
• Deliver compelling presentations, executive briefings and proof‑of‑value demonstrations
• Accurately maintain CRM (activity, pipeline, forecasting and closed‑won documentation)
• Represent Prima Secure at industry events, conferences and client functions
• Meet and exceed quarterly and annual revenue targets

Requirements – You Must Have

• Minimum 3+ years of direct (end‑customer) cybersecurity sales experience with a proven, referenceable track record of new business wins
• Demonstrated ability to independently prospect, develop and close six‑and seven‑figure deals
• Deep knowledge of enterprise cybersecurity solutions based on the NIST framework.
• Experience selling using a consultative approach.
• Consistent over‑achievement of sales targets.
• Excellent presentation, communication and executive presence
• Valid driver's licence and own vehicle; willingness to travel domestically and into Africa when required
• Existing network of C-level/IT security contacts in South Africa and/or Africa is a distinct advantage
• Professional‑level French (written and spoken) is highly advantageous.

Ideal Attributes

• True hunter mentality with a relentless focus on new‑logo acquisition
• Highly self‑motivated, disciplined and able to operate autonomously
• Strong negotiator with a proven ability to close
• Impeccable professional image and business acumen