Remote Multi-Channel Marketing Strategist

Vgp Recruitment; Gauteng; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A South African higher education provider is seeking a Mid-Senior Multi-Channel Strategist in Cape Town. The role involves leading integrated marketing efforts, optimizing both digital and traditional channels to enhance brand visibility, and driving lead generation through innovative marketing strategies. Strong leadership and analytical skills are essential for this position, along with a background in marketing within higher education.

Benefits

Flexible remote working relationship

Support for team collaboration

Dynamic work environment

Qualifications

• 3-5 years' experience in Multi-Channel Marketing at a Senior level.
• Demonstrated success in developing measurable multi-channel marketing strategies.
• Strong analytical skills and ability to interpret data for strategic decisions.

Responsibilities

• Lead development of integrated marketing strategies across all channels.
• Manage and optimize digital marketing campaigns for branding and lead generation.
• Measure ROI and performance of all marketing initiatives.

Skills

Digital marketing proficiency

Analytical skills

Team leadership

Creative thinking

Experience with CMS tools

Education

Bachelor's Degree in Marketing or Business

Post-graduate qualification in Marketing

Tools

Google Analytics

SEO tools

Marketing automation software

Social media management tools

Job description

A South African higher education provider is seeking a Mid-Senior Multi-Channel Strategist in Cape Town. The role involves leading integrated marketing efforts, optimizing both digital and traditional channels to enhance brand visibility, and driving lead generation through innovative marketing strategies. Strong leadership and analytical skills are essential for this position, along with a background in marketing within higher education.