Insights Specialist

5PM YouTube Marketing Agency; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A digital insights agency in Cape Town seeks an Insights Specialist to enhance their Sprinklr delivery capabilities. You'll analyze data trends, build advanced queries, and create insights reports for enterprise clients. Candidates with strong backgrounds in digital insights, Boolean logic, and dashboarding are encouraged to apply. This role comes with a structured onboarding program, competitive compensation, and opportunities for professional growth.

Benefits

Competitive salary

Continuous learning opportunities

Innovative work environment

Qualifications

• 3–6 years of experience in digital insights, analytics, research, or social listening.
• Strong Boolean logic and query-writing skills.
• Ability to analyze large datasets and extract insights.

Responsibilities

• Build and maintain advanced Boolean queries within Sprinklr Insights.
• Analyze data for trends and deliver actionable insights.
• Create custom dashboards for different audiences.

Skills

Digital insights expertise

Boolean logic and query writing

Data analysis

Dashboard creation

Strong communication skills

Tools

Sprinklr Insights

Query builder tools

Google Workspace

Job description

About the Role

Team5pm Cape Town is building a specialised Sprinklr delivery capability as part of a global partnership, and we’re looking for an Insights Specialist (Research & Insights Analyst) to join our Insights team.

In this role, you will work at the core of Sprinklr Insights delivery — building advanced listening queries, developing structured listening frameworks, creating dashboards, analysing trends, and delivering high-quality insight reporting for enterprise clients. You will also contribute to KPI design, AI model QA, and internal enablement through training on query writing and best practices.

You don’t need prior Sprinklr experience — but you do need strong experience in digital insights, research, or social listening. All successful candidates will complete an intensive onboarding and certification programme.

What You’ll Do

Listening & Query Development

• Build, test, and maintain advanced Boolean queries within the Sprinklr Insights module.
• Configure topics, taxonomies, and listening frameworks for Managed Services clients.
• Ensure data quality through continuous query refinement and QA.

Insights, Analysis & Reporting

• Analyse listening data to identify trends, patterns, and competitive insights.
• Conduct benchmarking across brands, markets, and categories.
• Deliver monthly and ad-hoc insight reports with clear, actionable recommendations.
• Synthesize complex data into concise, stakeholder-ready narratives.

Dashboards & Measurement

• Build custom dashboards tailored to different stakeholder audiences.
• Design KPI frameworks aligned to business and platform objectives.
• Create calculated fields, custom metrics, and structured data views.
• Support first-party data ingestion and configuration where required.

Training & Quality Assurance

• Deliver training on query writing and listening best practices.
• Support Product Insights AI model training through tagging, validation, and QA.

Document methodologies, frameworks, and insights best practices for reuse.

Meet Team5pm

We are a data-driven social agency focused on effectiveness. Since 2018, we’ve been developing creative content that resonates with target audiences and drives conversions. With deep platform-specific expertise powered by insights into consumer search and viewing behavior, we help brands generate attention, boost preference and achieve results on social media. From YouTube and TikTok content to digital-first commercials and influencer campaigns, we’ve got it all covered.

Operating out of Amsterdam, Stockholm, Cape Town, and Warsaw, we partner with an international network of clients that includes Prime Video, GAMMA, bol, and KPN. Our work has earned us recognition such as SAN Awards, ADCN Lamps, Effie Awards, The YouTube Works, The Webby Awards, The Global Search Awards, and The European Video Awards.

What We’re Looking For

Must-Haves

• 3–6 years experience in digital insights, analytics, research, or social listening.
• Strong Boolean logic and query-writing skills (e.g. Brandwatch, Talkwalker, Meltwater).
• Experience analysing large datasets and extracting meaningful insights.
• Confidence building dashboards or structured reporting outputs.
• Strong written and verbal communication skills, with attention to detail.

Nice-to-Haves

• Experience working in an agency or consulting environment.
• Familiarity with KPI framework design or benchmarking methodologies.
• Exposure to AI-assisted insights, tagging models, or automation.

Experience with enterprise analytics or listening platforms.

Tools You’ll Use

• Sprinklr Insights module (post-onboarding)
• Query builder and testing tools
• Dashboard builder and reporting exports
• Google Workspace (documentation & reporting)
• Industry research and benchmarking tools

Training & Certification (Mandatory)

All successful candidates will complete a structured 6–8 week onboarding programme, including:

Required Certifications

• Sprinklr Product Value Certification
• Sprinklr Insights – Product Foundation

Recommended

• Sprinklr Social – Product Foundation

Additional Learning & Enablement

• Daily query-writing practice in a demo environment
• Reviewing historical listening frameworks and case studies
• Shadowing Managed Services insight delivery
• Studying industry-specific use cases and benchmarks

Learning best practices for executive and stakeholder reporting

Why Join Us?

Innovative Environment: Be part of a team that's pushing the boundaries of AI in the creative industry.

Professional Growth: Access to continuous learning and development opportunities to enhance your skills.

Competitive Compensation: Receive a competitive salary and benefits package that reflects your expertise and contributions.

Our team5pm core values
It is no coincidence that our name starts with 'team'. We wouldn't be anywhere without you, our talented specialist. You are the backbone of everything we do. We want to help you become the best. And you can only be the best if you can be yourself. This means that we work based on these core values:

Combining these guiding principles with innovative methods, the coolest clients and some occasional fun is what working at team5pm is all about.