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Performance Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB
Job summary
A recruitment firm in Singapore is seeking a Performance Marketing Specialist to manage and optimize paid campaigns on Facebook and Google Ads. The ideal candidate should have a Bachelor's degree in Marketing, with 2-3 years of experience in DTC e-commerce settings. Responsibilities include designing engaging ad creatives, monitoring campaign performance, and collaborating with cross-functional teams. This role is based in Paya Lebar and offers a competitive salary package up to $3,600.
Qualifications
- 2–3 years of hands-on experience managing Facebook and Google Ads campaigns.
- Strong proficiency in Shopify and understanding of ad performance metrics.
- Ability to create engaging ad creatives for both static and video formats.
Responsibilities
- Plan, execute, and optimize paid campaigns across Facebook Ads and Google Ads.
- Design and develop high-converting ad creatives tailored to platform specifications.
- Continuously monitor campaign performance and adjust strategies to meet KPIs.
Skills
Education
Tools
Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB
5 days work week | 9am - 6pm
Working location: Paya Lebar
Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
Stay current on digital advertising trends, creative best practices, and platform algorithm updates.
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.