Performance Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB

RECRUIT NOW SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment firm in Singapore is seeking a Performance Marketing Specialist to manage and optimize paid campaigns on Facebook and Google Ads. The ideal candidate should have a Bachelor's degree in Marketing, with 2-3 years of experience in DTC e-commerce settings. Responsibilities include designing engaging ad creatives, monitoring campaign performance, and collaborating with cross-functional teams. This role is based in Paya Lebar and offers a competitive salary package up to $3,600.

Qualifications

• 2–3 years of hands-on experience managing Facebook and Google Ads campaigns.
• Strong proficiency in Shopify and understanding of ad performance metrics.
• Ability to create engaging ad creatives for both static and video formats.

Responsibilities

• Plan, execute, and optimize paid campaigns across Facebook Ads and Google Ads.
• Design and develop high-converting ad creatives tailored to platform specifications.
• Continuously monitor campaign performance and adjust strategies to meet KPIs.

Skills

Facebook Ads management

Google Ads management

A/B testing

Shopify proficiency

Digital marketing trends

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

Job description

Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB

• 5 days work week | 9am - 6pm

• Working location: Paya Lebar

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.

• Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.

• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.

• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.

• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.

• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.

• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

• Stay current on digital advertising trends, creative best practices, and platform algorithm updates.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

• Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.

• Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.