Marketing cum Customer Service Executive

ZHONG ZHENG INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading wellness brand in Singapore is seeking a Digital Marketing cum Customer Service Executive to enhance online sales performance and customer experience. This role involves managing social media, creating content, and providing customer support. The ideal candidate should have experience in digital marketing, video shooting, and customer service. The position offers a competitive salary and the chance to be part of a vibrant team dedicated to high-quality health products.

Qualifications

• Experience with social media platforms including Facebook, Instagram, and TikTok.
• Familiarity with video shooting and editing.
• Knowledge of SEO and digital advertising strategies.

Responsibilities

• Plan and manage social media content across platforms.
• Shoot and edit videos for promotional purposes.
• Create engaging visual and written content.
• Assist in executing digital advertising campaigns.
• Update website content and perform basic SEO tasks.
• Build relationships with influencers for marketing.
• Develop strategies for customer engagement.
• Provide customer service through various digital platforms.

Skills

Social Media Management

Content Creation

Video Editing

Digital Advertising

Customer Service

SEO

Tools

Canva

Job description

Digital Marketing cum Customer Service Executive

Working Hours: Monday–Friday (9:00am–6:30pm)
Location: Suntec Tower 4
Salary: $2600–$3600

About us:

Zhong Yan Tang is a leading wellness brand specializing in premium bird’s nest and traditional health products. With a growing retail presence across Singapore and beyond, we are expanding our digital operations to enhance customer experience and strengthen our online sales performance.

Job Responsibilities

1. Social Media Management
   • Plan, create, and manage content for major social media platforms (e.g., Facebook, Instagram, TikTok, Xiaohongshu).
   • Develop a social media content calendar to ensure consistent brand messaging.
   • Monitor engagement rate, reach, and follower growth.
2. Video Shooting & Editing
   • Shoot product videos, lifestyle content, behind-the-scenes footage, and promotional videos.
   • Edit videos for TikTok, Reels, ads, and other digital platforms.
   • Ensure all videos are creative, high quality, and aligned with brand style.
   • Basic knowledge of lighting, composition, and videography is a plus.
3. Content Creation & Copywriting
   • Create visual and written content for various digital platforms.
   • Write captions, ad copy, product descriptions, and event information.
   • Use Canva or similar tools to design basic creative assets.
4. Digital Advertising (Paid Media)
   • Assist in executing and optimizing Facebook/Instagram Ads and Google Ads.
   • Support audience targeting, budget control, and A/B testing.
   • Track ad performance and provide optimization recommendations.
5. Website & SEO Support
   • Update website content and product information.
   • Assist with basic SEO tasks such as keyword research, on-page optimization, and blog updates.
6. KOL / Influencer Marketing
   • Identify and evaluate suitable KOLs/influencers (TikTok, Instagram, Xiaohongshu, etc.) to increase brand exposure and engagement.
   • Build and maintain long‑term relationships with key influencers for ongoing collaborations.
   • Monitor and analyze influencer marketing performance to optimize exposure, cost efficiency, and ROI.
7. Public‑to‑Private Traffic Conversion
   • Develop strategies to convert public‑domain traffic (social media, ads, SEO/SEM, KOL content, etc.) into private channels such as WhatsApp, Telegram, CRM, or email lists.
   • Manage and operate private‑domain communities to ensure user retention and repurchase.
8. Customer Service Support
   • Respond to customer inquiries via social media, WhatsApp, or other digital platforms.
   • Provide product information, assist with order‑related issues, and offer basic after‑sales support.
   • Ensure communication is timely, friendly, professional, and aligned with brand standards.