VP, Marketing, Group Wholesale Banking

United Overseas Bank Limited (UOB); Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading bank in Asia seeks experienced marketing professionals to develop integrated marketing strategies and manage digital campaigns. Candidates should have a minimum of 8 years in marketing, with proven digital marketing capabilities and strong storytelling skills. Join a dynamic team to drive customer engagement and oversee various marketing initiatives. This position offers an opportunity to make a real impact within a collaborative environment.

Qualifications

• At least 8 years of relevant marketing experience.
• Proven success in Campaign Development and Digital Marketing.
• Strong Writing and Storytelling Skills.

Responsibilities

• Develop and manage integrated marketing plans for product launches.
• Drive content development for digital marketing campaigns.
• Monitor campaign performance and optimize for ROI.

Skills

Digital Marketing

Project Management

Analytical Skills

Storytelling

Lead Generation

Education

Degree in Marketing/Business

Job description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

UOB Group Wholesale Banking & Markets Marketing (GWMM) is the central marketing function for Group Wholesale Banking (GWB) and Global Markets (GM). We work with all business functions within GWB and GM to develop marketing strategies and plans. We collaborate and lead across the business functions in GWB and GM, bringing marketing and customer insights to cross‑functional stakeholders across relationship managers, product, customers and executive leadership. Headquartered in Singapore, we offer marketing expertise to develop go‑to‑market plans to drive and support business goals and initiatives, as well as manage all internal and external marketing communications.

Responsibilities

• Strategise, develop and manage integrated marketing plans for product launches, leads generation, awareness and client engagement campaigns across 7 key sectors, in key ASEAN countries, working with business units - SSG / GFIG / GM
• Work with internal stakeholders to drive marketing strategy and plans
• Provide strategic counsel and ensure alignment across initiatives.
• Drive content development for marketing campaigns, digital and social media marketing
• Support the preparation and write‑up of press releases by working with business units
• Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content
• Drive targeted lead generation strategies using digital and data‑driven approaches.
• Monitor campaign performance and optimise for conversion and ROI
• Lead the management of Sustainability Compass Programme in SG, MY & TH to meet SMEs' needs. Includes internal and external stakeholders management
• Implement and coordinate to drive customer engagement, leads and acquisitions
• Manage digital assets across external channels and platforms, including the bank's website
• Oversee digital content strategy, SEO/SEM, social media and paid media campaigns
• Events coordination and management of local and regional events for Sustainability‑related and Global Markets outlook events
• End‑to‑end management of joint‑marketing partnerships which may include, creating of co‑branded marketing collateral and co‑organising of events to drive adoption of solutions

Requirements

• Degree in Marketing/ Business with at least 8 years of relevant marketing experience in targeting and segmentation work; successful development and implementation of customer and product/ benefit pillars
• Proven success in Campaign Development, Digital Marketing and Awards Pitching
• Strong Writing and Storytelling Skills, especially for award papers and press releases
• Strong Conceptualisation and Analytical Skills
• Strong Project Management & Implementation Skills
• Strong People Leadership Skills and ability to work in large and multi‑team dynamics - Strong Team Player
• Preferably with experience in the banking or financial services industry

Key Attributes

• Can‑do attitude with a proactive and solution‑oriented mindset
• Hands‑on and able to manage projects independently
• Collaborative and open to sharing knowledge and ideas within the team
• Articulate communicator with strong interpersonal skills
• Team player who thrives in a dynamic, fast‑paced environment
• Strong project management and multitasking abilities
• Strategic thinker with attention to detail

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non‑merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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