Vice President Marketing

IPI Technolab; Singapore; On-site; SGD 180,000 - 250,000; Full time

Job summary

A leading marketing firm in APAC is seeking a VP of Marketing to drive strategy and brand presence across the region. This role demands a visionary leader with extensive marketing experience, especially within diverse APAC markets. The ideal candidate has a history of managing large marketing budgets and executing successful cross-channel campaigns. Responsibilities include strategic leadership, team management, and market expansion initiatives. A Bachelor's degree is essential, with an MBA preferred. Exceptional communication and adaptability skills are a must.

Qualifications

• Minimum of 5 to 10 years of experience in marketing.
• Experience managing APAC marketing operations.
• Proven track record of handling multi-million-dollar marketing budgets.

Responsibilities

• Lead the marketing strategy and operations across the APAC region.
• Develop and execute regional marketing strategies to drive growth.
• Oversee and manage brand image and positioning.

Skills

Strategic Vision

Cross-Cultural Expertise

Leadership & Team Management

Data-Driven Mindset

Excellent Communication Skills

Adaptability & Agility

Crisis Management

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field

Master’s Degree (MBA) or specialized marketing certifications

Job description

Role & responsibilities:

The VP of Marketing will be responsible for leading and driving the entire marketing strategy, operations, and brand presence across the APAC region. This includes overseeing all aspects of marketing, from traditional and digital marketing efforts to brand management, content strategy, and customer engagement. This role requires a visionary leader with strong business acumen, deep marketing expertise, and exceptional cross-functional collaboration skills.

1. Strategic Marketing Leadership:

• Develop & Execute Regional Marketing Strategy: Design and implement comprehensive marketing strategies to drive business growth, brand awareness, and customer engagement across all APAC countries.
• Alignment with Business Goals: Ensure the marketing strategy aligns with the overall business objectives and global brand guidelines, while also catering to local market needs and trends.
• Market Expansion: Identify new market opportunities, expand brand presence, and drive growth across the APAC region by understanding local consumer behaviors and preferences.

2. Brand Management:

• Brand Strategy: Oversee and manage the companys brand image and positioning across all APAC markets.
• Consistent Messaging: Ensure that marketing campaigns are consistent across the region while being tailored to the unique needs of each country.
• Crisis Management: Lead any public relations initiatives or crisis communications efforts in the region, ensuring the brand reputation is maintained.

3. Digital & Traditional Marketing Leadership:

• Digital Transformation: Spearhead digital marketing initiatives such as SEO, SEM, content marketing, social media campaigns, and email marketing to increase online visibility and engagement.
• Integrated Campaigns: Lead the development and execution of cross-channel marketing campaigns that include digital, print, TV, and event marketing.
• Data-Driven Decisions: Utilize analytics tools to measure, report, and optimize the performance of marketing campaigns in real-time

4. Team Leadership & Collaboration:

• Team Management: Lead a diverse marketing team, providing guidance and mentorship, fostering innovation, and driving high performance.
• Cross-Functional Collaboration: Collaborate with sales, product, operations, finance, and other departments to ensure marketing efforts support business growth and customer acquisition strategies across APAC.
• Talent Development: Attract, retain, and develop top-tier marketing talent in the region. Foster a culture of creativity, collaboration, and continuous learning

Market Research & Consumer Insights:

• Consumer Behavior Analysis: Conduct market research to understand evolving customer needs, competitor activities, and emerging industry trends across the APAC region.
• Customer-Centric Marketing: Leverage insights to develop tailored marketing strategies that resonate with local audiences while maintaining brand integrity.

Preferred candidate profile:

1. Experience

• Minimum of 5 to 10 years of experience in marketing, with at least 5-7 years in a senior leadership role, preferably in multinational or regional marketing teams.
• Experience managing APAC marketing operations is critical, with a deep understanding of diverse markets within the region.
• Proven experience in handling multi-million-dollar marketing budgets and a track record of driving measurable results and ROI across marketing initiatives.
• Strong background in digital marketing and brand management at a regional or global level

2. Skills & Expertise

• Strategic Vision: Ability to craft and execute long-term marketing strategies that align with the companys growth objectives.
• Cross-Cultural Expertise: Deep understanding of the diverse cultures and consumer behaviors across the APAC region and the ability to adapt strategies accordingly.
• Leadership & Team Management: Proven experience in leading large, cross-functional teams across different countries and time zones.
• Data-Driven Mindset: Proficiency in using data and analytics to drive marketing decisions and measure performance.
• Excellent Communication Skills: Strong verbal and written communication skills, with the ability to present ideas clearly to senior leadership and external stakeholders.
• Adaptability & Agility: Comfort with working in dynamic, fast-paced environments, and an ability to adjust strategies in real-time based on market feedback.
• Crisis Management: Experience in managing the brand and communications during times of crisis or negative publicity.

3. Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field (Required)
• Master’s Degree (MBA) or specialized marketing certifications (Preferred).

4. Additional Qualities

• Visionary & Inspirational Leader: Someone who can inspire teams, innovate, and push boundaries to achieve business goals.
• Hands-On Approach: A balance of strategic thinking and the ability to roll up sleeves and dive into day-to-day operational tasks when necessary.
• Tech-Savvy: Comfortable with using marketing technologies, automation tools, and digital platforms.