VP, AI-Driven Search & Content Marketing (Banking)

DBS Bank; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading financial institution in Singapore is seeking a Vice President for Search Content Marketing. This role focuses on optimizing digital visibility and customer acquisition through strategic SEO and SEM initiatives. The ideal candidate will have 10-12 years of experience in search marketing, proficiency in generative AI, and a proven track record of successful SEO strategies. Join a dynamic team to shape the digital future of consumer banking.

Qualifications

• Minimum of 10-12 years of experience in SEO and SEM.
• Experience in developing successful SEO strategies.
• Leadership skills to build and inspire teams.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Conduct keyword research and competitor analysis.
• Collaborate with external agencies for SEO improvements.

Skills

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Digital Marketing

Generative AI tools

Data-driven strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Job description

A leading financial institution in Singapore is seeking a Vice President for Search Content Marketing. This role focuses on optimizing digital visibility and customer acquisition through strategic SEO and SEM initiatives. The ideal candidate will have 10-12 years of experience in search marketing, proficiency in generative AI, and a proven track record of successful SEO strategies. Join a dynamic team to shape the digital future of consumer banking.