User Growth & Strategy Specialist - TikTok Shop - Singapore

TikTok; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading social media platform is searching for a Commerce Ops professional in Singapore. In this role, you will manage user growth and subsidy strategies to enhance platform engagement. The ideal candidate will have a Bachelor's degree and 1–3 years of experience in eCommerce or data analytics. You will collaborate with various teams to implement strategies based on market insights. This position offers a dynamic work environment within a vibrant and diverse team.

Qualifications

• 1–3 years of experience in user growth, eCommerce strategy, product operations, or data analytics.
• Hands-on experience in coupon and subsidy strategy is preferred.
• Proficient in analytical tools.

Responsibilities

• Develop and execute user growth and subsidy strategies for Singapore market.
• Design and optimize merchant activation policies.
• Partner with cross-functional teams for effective strategy implementation.
• Use data-driven insights for sustainable ecosystem growth.

Skills

Analytical skills

Problem-solving skills

Understanding of user purchase behaviour

Experience in user/seller/affiliate incentive strategy

Education

Bachelor’s degree or above

Tools

SQL

Excel

R

Python

SAS

Job description

Commerce ops

Location: Singapore

Employment Type: Regular

About the role

In this role, you will take ownership of designing and executing user growth and subsidy strategies for the Singapore market, helping to drive platform growth and improve merchant and user engagement.

Responsibilities

• Develop and execute user growth, coupon, and subsidy strategies for the Singapore cross‑border business, with a focus on centralized and scalable initiatives.
• Design and optimize merchant activation ("cold start") policies and operational mechanisms to improve merchant retention and performance.
• Partner closely with cross‑functional teams, including Supply, Product, Data Science, Algorithm, and Marketing to ensure effective strategy implementation and measurable business impact.
• Use data‑driven insights and market research to support sustainable ecosystem growth, drive GMV performance, and enhance overall ROI.

Minimum Qualifications

• Bachelor’s degree or above, with 1–3 years of experience in user growth, eCommerce strategy, product operations, or data analytics.
• Hands‑on experience in coupon, subsidy, or user / seller / affiliate incentive strategy is highly preferred.
• Strong analytical and problem‑solving skills.
• Solid understanding of user purchase behaviour and merchant cost structures.

Preferred Qualifications

• Experience working with eCommerce platforms.
• Proficient in SQL and Excel. Familiarity with analytical tools such as R, Python, or SAS is an advantage.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy. We strive to do great things with great people, lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. When we create and grow together, the possibilities are limitless.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and aim to create an environment that reflects the many communities we reach. We are passionate about this and hope you are too.