User Growth Manager

HKDAG (Singapore) Pte. Ltd.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading asset management firm in Singapore is seeking a Marketing Specialist to develop and execute marketing strategies, manage PR/media relations, and enhance brand positioning. The ideal candidate will have over 5 years of experience in the financial services sector and a strong background in digital marketing tools. Key responsibilities include creating marketing collateral and driving digital engagement across channels. This is a great opportunity to contribute to fundraising initiatives in a growing firm.

Qualifications

• 5+ years of experience in marketing, PR, or communications within asset management or financial services.
• Proven track record in managing marketing campaigns and PR/media strategies.
• Familiarity with digital asset markets and investment products strongly preferred.

Responsibilities

• Develop and execute marketing strategies for fundraising initiatives.
• Collaborate with investment teams to produce marketing collateral.
• Drive the firm's presence across digital channels and monitor engagement.

Skills

Marketing campaign development

Communication skills

Digital marketing proficiency

Media relations

Analytical skills

Education

Bachelor’s degree in Marketing, Communications, Finance, or related discipline

Tools

Digital marketing tools

Analytics platforms

Social media management tools

Job description

Key Responsibilities

• Develop and execute marketing strategies and integrated campaigns to support fundraising initiatives and product awareness across Fund products and other offerings.
• Strengthen the company’s positioning as a trusted and innovative digital asset manager through consistent brand messaging, visual identity, and storytelling.
• Collaborate with investment teams to produce marketing collateral, fund fact sheets, client newsletters, and thought leadership pieces tailored for HNWIs, family offices and institutional clients.
• Drive the firm’s presence across digital channels including LinkedIn, Twitter, and industry forums, ensuring content resonates with investors and the wider community. Monitor analytics to measure campaign effectiveness and optimize digital engagement.
• Manage relationships with financial and industry media, coordinate press releases, and seek opportunities for executive visibility (interviews, bylines, conferences, panels).
• Support investor roadshows, networking events, and client seminars by coordinating marketing materials, guest invitations, and event publicity.
• Partner with business development and sales teams to align marketing initiatives with fundraising goals and ensure consistency across client-facing communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Finance, or related discipline, possess deep understanding of traditional financial markets.
• 5+ years of experience in marketing, PR, or communications, preferably within asset management, financial services, or digital assets companies.
• Proven track record in developing marketing campaigns and managing PR/media strategies.
• Strong written and verbal communication skills, with the ability to craft compelling narratives for sophisticated investors.
• Familiarity with digital asset markets and investment products strongly preferred.
• Proficiency in digital marketing tools, analytics platforms and social media management.