Training Manager (Sales & Aftersales)

BYD (Singapore) Pte. Ltd.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading automotive company in Singapore is seeking a Sales Trainer to develop and implement training programs that align with business goals. The ideal candidate will have a minimum of 7 years of training experience, strong knowledge of sales processes, and excellent coaching capabilities. This role requires adaptability in a fast-paced environment and strong leadership skills to guide a national training team.

Qualifications

• Minimum 7 years training experience as a Sales Trainer or similar role.
• Strong knowledge of sales methodologies and best practices.
• Adaptability to a dynamic and fast-paced industry.

Responsibilities

• Design and execute end-to-end Sales & Aftersales training strategy.
• Lead and assess training needs aligned with business goals.
• Provide feedback on training effectiveness and sales performance.

Skills

Sales processes knowledge

Facilitation skills

Coaching skills

Performance analytics

Leadership capabilities

Job description

Overview

Training Development

• Design and execute end-to-end Sales & Aftersales training strategy

• Lead and assess training needs make sure is align with business goals: sales growth, NPS improvement, and dealer success

• Regularly update training materials to reflect new products, services, sales techniques, and market trends

• Create sales onboarding program including sales techniques, product knowledge, objection handling, digital selling

• Implement aftersales program including service advisor skills, technical awareness, service process training, upselling techniques

• Lead national training team; coordinate across sales, service & marketing

• Partner with dealer leadership for full program engagement

In-House Trainer Development & Governance

• Establish & manage in-house trainers at dealerships

• Set clear KPIs, coach regularly, and ensure consistent local rollout

Data-Driven Execution

• Provide detailed feedback and reports to sales management on the effectiveness of training sessions and overall impact on sales performance

• Analyze sales team performance and identify areas where further development or training is required

Qualifications

• Min. 7 years training experience with proven experience as a Sales Trainer or similar role in a sales-driven environment

• In-depth knowledge of sales processes, methodologies, and best practices

• Strong sales & aftersales knowledge (automotive preferred)

• Skilled in facilitation, coaching, and performance analytics (Certification in sales training or coaching is a plus)

• Strategic thinker, execution-focused, and customer-obsessed

• Leadership capabilities for guiding a team

• Adaptability to a dynamic, fast-paced industry