Strategic Marketing Lead, Preschool Brands (Singapore)

NTUC First Campus; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading preschool educational institution in Singapore seeks an Assistant Director / Senior Manager, Marketing. This strategic role involves overseeing all marketing initiatives to enhance brand awareness, positioning, and demand generation across preschool brands. The ideal candidate will drive the development and execution of marketing strategies while collaborating with cross-functional teams to ensure alignment with organizational goals. Must have a data-driven mindset and a passion for the education sector.

Qualifications

• Demonstrated ability to develop and execute strategic goals.
• Experience leading marketing initiatives in an educational setting.
• Strong understanding of demand generation and brand positioning.

Responsibilities

• Lead comprehensive marketing strategy for preschool brands.
• Oversee brand awareness initiatives and demand generation campaigns.
• Collaborate with Admissions to drive enrolment growth.

Skills

Strategic mindset

Cross-departmental collaboration

Digital marketing expertise

Data-driven decision-making

Job description

A leading preschool educational institution in Singapore seeks an Assistant Director / Senior Manager, Marketing. This strategic role involves overseeing all marketing initiatives to enhance brand awareness, positioning, and demand generation across preschool brands. The ideal candidate will drive the development and execution of marketing strategies while collaborating with cross-functional teams to ensure alignment with organizational goals. Must have a data-driven mindset and a passion for the education sector.