Strategic Marketing Analyst

Delta Electronics Southeast Asia & Oceania; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global technology leader based in Singapore is seeking a Strategy Marketing Analyst to gather and analyze market data to provide actionable insights for business decisions. Responsibilities include analyzing industry trends, conducting market segmentation, and creating detailed reports. The ideal candidate has a Bachelor’s degree in a relevant field and 2-4 years of analytical experience, preferably in the tech sector.

Qualifications

• Bachelor’s Degree in Business & Economics, Social Science or Marketing or any related field.
• Minimum 2-4 years of experience in research, data analysis, or a related analytical role preferably in the technological sector.
• Fluent in English, written and verbal.

Responsibilities

• Collect, monitor and analyze market data related to industry trends.
• Conduct market segmentation and sizing to identify target markets.
• Create detailed reports and presentations that summarize research findings.

Job description

The Strategy Marketing Analyst proactively gathers and analyzes market data to deliver actionable insights that inform business decisions. This role involves developing a thorough understanding of market size and segmentation, competitive landscape, customer needs, industry trends, and emerging opportunities.

Job Responsibilities

• Collect, monitor and analyze market data related to industry trends, including regulations, technological trends and market dynamics, analyse customer needs and competitive landscape, to assist in strategic decision-making.
• Conduct market segmentation and sizing to identify target markets and growth opportunities
• Conduct thorough market research to identify opportunities for growth and increased market share
• Create detailed reports and presentations that summarize research findings and provide where possible actionable insights to marketing and management teams
• Collaborate with cross-functional teams to support strategic planning and ensure cohesive strategy alignment with business goal.
• Maintain up-to-date knowledge of the competitive landscape and customer needs
• Support the development of marketing strategies through data-driven analysis and recommendations
• Any additional duties assigned

Education

• Bachelor’s Degree in Business & Economics, Social Science or Marketing or any related field

Job Experience

• Minimum 2-4 years of experience in research, data analysis, or a related analytical role preferably in the technological sector
• Proven experience in market research, financial analysis, business intelligence, or academic research preferred
• Experience interpreting complex datasets and generating actionable insights to support business decisions
• Familiarity with sector-specific industry trends and research methodologies is highly desirable
• Demonstrated ability to collaborate internally and required information from different stakeholders
• Proficiency in data analysis tools (eg. Excel, Power BI) and experience in CRM
• Strong critical thinking and problem-solving skills
• Excellent communication and presentation skills
• Self-motivated and a team player

Others

• Fluent in English, written and verbal
• Proficient in another ASEAN language is preferred
• Excel in Microsoft office.
• Self-motivated and a team player
• Meticulous and ability to work independently
• Positive spirit and can-do attitude
• Ability to multi-task and agility
• Good interpersonal and collaborative skills