Social media manager

MAHDI DELIGHTS LLP; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading bakery in Singapore seeks a Social Media Strategist to develop and execute monthly strategies across major platforms. The ideal candidate will plan creative marketing campaigns to boost both store footfall and online sales. Responsibilities also include nurturing community engagement and analyzing performance metrics to optimize strategies. This role is perfect for someone with a passion for brand storytelling and a strong social media presence.

Qualifications

• Proven experience in developing and executing social media strategies.
• Strong understanding of branding and marketing principles.
• Ability to analyze performance metrics and optimize campaigns.

Responsibilities

• Develop and execute a clear monthly social media strategy.
• Plan and run creative marketing campaigns to boost sales.
• Build and nurture the community through interactive content.

Skills

Social media strategy

Content creation

Brand marketing

Community engagement

Performance analytics

Job description

One18 Bakery

11:20PM (1 minute ago)

to me

Social Media Strategy & Content

Develop and execute a clear monthly social media strategy across Instagram, TikTok, and Facebook to grow reach and engagement.

Plan and oversee content calendar (product drops, campaigns, behind-the-scenes, viral trends).

Conceptualize and write captions, hooks, and stories that align with One18’s brand personality.

Coordinate photo/video shoots and work with content creators or influencers.

Stay ahead of social trends to keep the brand fresh and relevant.

2. Brand Marketing & Campaigns

Plan and run creative marketing campaigns to boost store footfall, online orders, and seasonal product launches.

Manage promotions, bundle drops, festive campaigns, and collaborations.

Execute marketing activities across digital and offline platforms (social media, emailers, posters, pop-ups, etc.).

Work closely with the operations team to align marketing pushes with product availability and bakery events.

3. Community & Engagement

Build and nurture the One18 community through interactive content, comments, DMs, and live sessions.

Manage influencer and partnership outreach to amplify brand visibility.

Respond to customer feedback and maintain a strong brand voice online.

4. Performance & Analytics

Track KPIs such as reach, engagement, conversion rates, and campaign ROI.

Prepare monthly performance reports and recommend strategies for improvement.

Optimize content and ad spend based on data insights.