Social Creative Lead

Maker Lab; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A creative marketing agency is seeking a Creative Lead for a major tourism brand. This role requires over 12 years of experience in leading social-first campaigns. The successful candidate will drive creative direction, manage a team, and ensure the highest standards of quality in all outputs. Responsibilities include mentoring team members and establishing the brand's visual language, requiring expertise across various digital formats and exceptional communication skills. This is a 2-year fixed term contract position based in Singapore.

Qualifications

• Minimum 12+ years of experience in creative leadership.
• Proven experience managing multiple projects from concept to completion.
• Exceptional verbal and written English communication skills.

Responsibilities

• Lead creative brainstorming and concept development.
• Establish and evolve visual language and tone of voice.
• Mentor and provide feedback to team members.

Skills

Creative Thinking

Mentorship

Social Media Content Creation

Visual Communication

Cross-Channel Strategy

Tools

Adobe Creative Suite

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Creative Lead for a major tourism brand. You’ll be the visionary for social-first campaigns, setting artistic direction and mentoring the team. Requires 12+ years’ experience and a track record of world‑class creative execution, evolving brand voice, and leading pure social concepts.

Role

• Creative Vision & Leadership: Lead all creative brainstorming, concept development, and scripting sessions from ideation to completion, driving bar‑raising content across all social platforms.
• Creative Recommendations: Proactively recommend social‑first creative insights to the team to help content optimisation by synthesising the information from trends, reports and innovative best practices.
• Brand Guardianship: Establish and evolve the visual language and tone of voice for the client's social channels, ensuring consistency, innovation, and alignment with the client's strategic objectives.
• Quality Control: Personally approve all final creative work before client presentation, ensuring it meets the highest standards of excellence.
• Strategic Collaboration: Collaborate closely with the Social Strategist to translate strategic insights and foundations into powerful, actionable, and impossible‑to‑ignore creative concepts.
• Team Development: Provide direct mentorship, constructive feedback, and guidance to all Content Creators, fostering their skills and pushing their creative boundaries.
• Trend & Innovation: Stay at the global forefront of creative trends, design techniques, and social media formats, proactively infusing the team's work with fresh, forward‑thinking ideas.
• Execution Management: Source and manage freelancers, third‑party vendors, and production partners, ensuring timely and high‑quality delivery across all projects.

You

• Minimum 12+ years of experience creating world‑class work for top‑tier brands, preferably with a mix of in‑house and agency creative leadership experience.
• Proven experience in a senior creative role (e.g., Creative Director, Associate Creative Director, or Senior Creative Lead) managing multiple projects from concept through to completion.
• Expertise in cross‑channel visual language strategies and execution across digital, social, events, and motion graphics.
• Exceptional creative and conceptual thinking; you are a multi‑faced creative leader not tied to specific formats, able to execute and guide design across all mediums (e.g., Adobe Creative Suite, interactive media).
• A sharp‑eyed, detail‑oriented creative ambassador with a strong sense of layout, colour, composition, and type.
• Ability and prior experience in social media content creation, e.g. shooting, editing and filming content is advantageous.
• Demonstrated experience providing mentorship and actionable creative feedback to develop team skills.
• Exceptional verbal and written English communication and presentation skills.

Contract type: 2 years fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.