Social Copywriter & Community Manager

Maker Lab; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Singapore is seeking a Community Manager & Copywriter for a major tourism brand. You will be the brand's voice, crafting engaging copy and driving community interactions across social platforms. The ideal candidate has over 4 years of experience in community management and copywriting, with a deep understanding of social trends and audience engagement. This role involves daily management of interactions, proactive engagement, and monitoring for audience sentiment, all aimed at fostering brand advocacy. The contract is for a fixed term of two years.

Qualifications

• 4+ years of experience in community management and copywriting.
• Deep knowledge of social media platforms and engagement strategies.
• Exceptional verbal and written communication skills.

Responsibilities

• Manage day-to-day community interactions and engagement.
• Craft B2B/B2C social copy for various platforms.
• Monitor audience sentiment and provide proactive feedback.

Skills

Community management

Copywriting

Proactive engagement

Social media dynamics

Crisis monitoring

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Community Manager & Copywriter for a major tourism brand. You'll be the brand's voice, crafting B2B/B2C social copy and driving engagement. Requires 4+ years’ experience in copywriting and crisis monitoring to foster belonging, manage day-to-day interactions, and build brand advocacy.

Role

• Daily Community Management: Manage all day-to-day community interactions, including responding to comments, direct messages, and mentions in a timely, engaging, and strictly on-brand voice.
• Copywriting and Ideation: Be part of the process from ideation to execution of compelling copy for various social platforms.
• Proactive Engagement: Proactively spark and moderate conversations, posing thoughtful questions and creating engaging prompts to encourage user participation and foster a sense of belonging actively.
• Brand Voice & Copy: Develop and deliver engaging, on-brand copy for all social media and community interactions, including drafting captions and assisting with general wordsmithing, while adhering to platform best practices.
• Sentiment & Insights: Monitor social channels for audience sentiment, emerging issues, and potential crises, using this data to identify opportunities and provide proactive feedback to internal teams.
• Internal Champion: Champion the audience internally, providing the creative and strategic teams with regular, detailed feedback and insights on what the community is talking about, loving, and asking for.
• Strategic Alignment: Collaborate closely with the Social Strategist to ensure all community-facing copy and interactions are perfectly aligned with the brand's tone of voice and strategic goals.
• Crisis Monitoring: Approach community management in a proactive, engaging, and fun way, while being prepared to elevate any reputational issues as needed.

You

• Minimum 4+ years of professional experience working in a community management and content writing/creative copywriting capacity.
• Deep knowledge of social audiences, platforms, and their specific formats, and how to properly leverage them to foster genuine engagement.
• Attuned with diverse online communities across entertainment, internet, and pop culture industries, and always plugged into a variety of social trends and groups.
• Thorough understanding of social media platforms, community dynamics, and online safety principles.
• Proven ability to manage quality control and tone of voice through excellent copywriting skills.
• Knowledge of local context and culture is essential, enabling culturally resonant communication.
• Highly motivated, energetic, and a self-starter committed to creative problem-solving under pressure.
• Exceptional verbal and written English communication and presentation skills.

Contract type: 2 years fixed term contract