Singapore Digital Product Manager Vice President

Citigroup; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading financial services firm in Singapore seeks a Digital Growth Lead Analyst. The successful candidate will manage digital platform strategies, enhance client experiences, and drive innovation across digital channels. With 7+ years in digital product management, you will demonstrate exceptional communication skills and a passion for customer advocacy. The role offers the opportunity to lead key digital initiatives and collaborate with cross-functional teams to optimize platform performance.

Benefits

Access to telehealth options

Financial well-being programs

Qualifications

• 7+ years of experience in a digital product or platform role.
• Exceptional communication and interpersonal skills.
• Demonstrated ability to innovate and drive change.

Responsibilities

• Define and manage the digital platform roadmap.
• Drive key digital KPIs through optimization.
• Lead commercialization strategy for digital platforms.

Skills

Digital Product Management

Communication skills

Interpersonal skills

Ability to adapt

Customer advocacy

Education

Bachelor’s degree

Master’s degree

Job description

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

• Citi provides programs and services for your physical and mental well‑being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
• We empower our employees to manage their financial well‑being and help them plan for the future.

Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.

Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client‑facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end‑to‑end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.

Responsibilities

• Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
• Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
• Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
• Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
• Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
• Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.

Qualifications

• 7+ years of experience.
• Experience in Digital Product, Platforms or similar role.
• Exceptional communication, interpersonal, and influencing skills.
• Demonstrated ability to absorb new information quickly.
• Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer‑centric organization and culture.
• Demonstrated track record of partnership and collaboration among cross‑functional teams.
• Ambition to drive toward continuous innovation and improvements.
• Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.

Education

• Bachelor’s/University degree, Master’s degree preferred.

Job Family Group

Product Management and Development

Job Family

Digital Product Management

Time Type

Full time

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.