SEO Team Lead (Account Management)

OOM PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing agency in Singapore is seeking an experienced SEO Team Lead to drive team performance and client success. This role includes overseeing SEO Account Managers and Associates, ensuring high-quality deliverables, and managing client relationships. The ideal candidate should have strong technical SEO knowledge, excellent communication skills, and experience in team leadership. This position offers competitive remuneration, flexible work arrangements, and opportunities for continuous learning and development.

Benefits

Competitive salary with attractive incentives

Regular internal training and upskilling opportunities

Wellness benefits and team activities

Flexible work arrangement

Qualifications

• At least 4–5 years of SEO/digital marketing experience.
• Minimum 1–2 years managing or mentoring a team.
• Solid presentation skills with data-driven storytelling.

Responsibilities

• Oversee SEO Account Managers and Associates.
• Drive renewal targets and revenue growth.
• Conduct weekly projection reviews and coaching sessions.

Skills

Strong technical SEO knowledge

Excellent communication skills

Strong judgment and decision-making

Interpersonal skills that foster trust

Organizational skills

Tools

Google Analytics 4 (GA4)

Google Search Console (GSC)

Ahrefs

Content Management Systems (CMS)

Job description

About the Role

OOm is a Premier Google Partner and Meta Business Partner, ranking among the top 3% of Google Partners in Singapore. As we expand across Singapore, the Philippines, China, and Hong Kong, the SEO Team Lead plays a mission‑critical role in driving client success, revenue growth, and team development.

The SEO Team Lead oversees a full team of SEO Account Managers and SEO Associates, ensuring the team consistently delivers high-quality work, hits renewal and upsell targets, and upholds OOm’s standards in SEO, GEO, AI-driven search, and client management.

This is a leadership role, ideal for someone who is strong in SEO strategy, communication, coaching, and performance management.

Key Responsibilities

1. Revenue, Renewals & Pipeline Ownership

As Team Lead, you are accountable for the full revenue performance of your team:

• Drive renewal targets, revenue retention, and extra revenue growth for all accounts under your team.
• Conduct weekly projection reviews on:
  • renewal likelihood
  • forecasted closure dates
  • expected renewal value
  • pipeline health
• Review each AM’s quarterly pipeline and ensure strategies are clearly defined.
• Identify at‑risk accounts early and implement corrective action plans.
• Support renewal meetings, escalations and major QBRs.

2. Leadership, Coaching & People Management

You are the primary leader responsible for:

• Managing the performance of SEO Account Managers and SEO Associates.
• Conducting weekly team coaching sessions covering:
  • SEO strategy
  • GEO optimisation
  • Technical SEO issues
  • Client communication
  • Handling difficult situations
  • Presentation and reporting
• Running monthly 1:1 check‑ins to monitor morale, confidence, workload, and capability gaps.
• Conducting quarterly performance reviews:
  • Competency assessment
  • KPI review
    Growth plans
  • Promotion readiness

3. Training & Capability Building

Team Leads are responsible for shaping the technical and strategic strength of their pod:

• Develop and deliver structured training for AMs and Associates.
• Oversee Associate’s progression.
• Train the team in:
  • Technical audits
  • On‑page optimisation
  • Content strategy planning
  • AI + GEO optimisation
  • Website QA
  • Building performance review decks
  • Keyword research
• Build SOPs, frameworks, and templates to standardise delivery.

4. Quality Assurance & Strategy Approval

Team Leads maintain the quality of all deliverables:

• Review and approve:
  • Technical audits
  • SEO & GEO strategy decks
  • Keyword research
  • Content strategies
  • Monthly performance reports
• Ensure accuracy, clarity, data integrity, and client-focused recommendations.
• Maintain quality consistency across different AMs.
• Conduct spot checks to ensure no deliverable is sent out incorrectly.

5. Client Relationship & Escalation Management

Team Leads step in when expertise is needed:

• Support AMs on high-level calls (renewals, escalations, quarterly campaign performance reviews).
• Step into client meetings when:
  • Performance concerns arise
  • A client becomes unresponsive
  • A renewal is high-stakes
• Help AMs manage complex issues such as:
  • Technical SEO conflicts
  • Platform limitations
  • Client expectations
  • Strategy misalignment
• Build and maintain senior-level trust with key clients.

6. Product Knowledge, AI & GEO Readiness

Team Leads must be experts in:

• SEO (on-page, off-page, technical)
• GEO optimisation
• Google AI Overview behaviour
• GA4, GSC, Ahrefs
• OOm’s internal SEO & GEO AI tools
• SERP interpretation and algorithm update analysis

You guide the team in applying updated best practices, especially in AI Mode environments.

7. Recruitment & Talent Development

• Participate in interviews for AM and Associate candidates.
• Help evaluate test assignments and cultural fit.
• Create structured training plans for new hires.
• Groom the pipeline of future team leads and senior specialists.

What We’re Looking For

• At least 4–5 years of SEO/digital marketing experience
• Minimum 1–2 years managing or mentoring a team
• Strong technical SEO knowledge
• Strong understanding of generative search and GEO optimisation
• Excellent communication and client-facing skills
• Strong judgment and decision-making under pressure
• Solid presentation skills with data-driven storytelling
• Highly organised, structured, and capable of managing multiple priorities
• Strong interpersonal skills that foster trust and respect
• Experience with CMS platforms (WordPress, Shopify, Wix & More)

Why Join OOm

Leadership role with real ownership of a team and portfolio.

• Work with a passionate, collaborative, and high-performing SEO unit
• Flexi-work arrangement
• Competitive salary with attractive incentives
• Regular internal training and upskilling opportunities
• Wellness benefits and team activities