SEO / GEO Lead (Digital Marketing Agency)

MEDIAPLUS DIGITAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Singapore is seeking an experienced SEO / GEO Lead to manage their SEO team and develop innovative SEO and Generative Engine Optimization strategies. This role requires strong leadership skills, a solid technical background in search optimization, and the ability to collaborate effectively with clients. The ideal candidate will have over 5 years of SEO experience, including team leadership, and a familiarity with AI-powered search tools. The company offers a competitive salary, annual performance reviews, and various benefits including healthcare and meal reimbursements.

Benefits

Annual Salary Review

Performance Bonus

Career development opportunities

Healthcare benefits

Meal reimbursement

Work from home arrangement

Qualifications

• 5+ years of SEO experience, with 2+ years in a leadership role.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with AI-powered search and Generative Engine Optimization.

Responsibilities

• Lead and develop a team of SEO specialists.
• Implement on-page and off-page SEO strategies.
• Conduct audits and manage client communications.

Skills

SEO expertise

Generative Engine Optimization knowledge

Team management

Client relationship skills

Analytical skills

Tools

Google Analytics

SEMrush

Ahrefs

Search Console

Job description

SEO / GEO Lead (Digital Marketing Agency)

The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

Team Management:

• Lead, motivate, and train a team of SEO specialists.
• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager.
• Oversee onboarding and training of new team members.
• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM.

SEO/GEO Strategy

• Develop and implement on-page and off-page SEO strategies for our clients.
• Stay current with and share SEO trends and algorithm updates.
• Conduct website audits and derive action steps for SEO clients based on audit results.
• Own backlinking processes and ensure guest post hygiene.
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.).
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses.
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics.
• Stay current with generative AI model updates and adapt optimization strategies accordingly.

Client Relations

• Participate in client pitches and presentations as needed.
• Participate in ongoing client conversations to better communicate SEO and GEO processes.
• Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs.

Performance and Reporting

• Develop and maintain monthly performance reports.
• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
• Ensure quality assurance and timely delivery of work.

Process Improvement

• Develop efficient SEO/GEO workflows and processes.
• Identify opportunities for automation and tool integration.

Key Requirements

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude).
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
• Strong communication, reporting, and stakeholder management skills.

What's on Offer

• Annual Salary Review
• Performance Bonus
• Career development and learning opportunity
• Challenging and fulfilling career
• Various leave options
• Healthcare benefits
• Reimbursement for transportation expenses
• Meal reimbursement
• Birthday voucher
• WFH arrangement

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [e-mail] or apply via the platform.

Please note that only shortlisted candidates will be contacted.