Senior Strategist

Wild Advertising & Marketing Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading advertising agency in Singapore seeks a Senior Strategist to guide branding and communication strategies. You will lead key strategic conversations with clients and collaborate with creative teams to ensure impactful outcomes. The ideal candidate has over 5 years of experience in strategic planning with strong communication skills. If you are curious and creative, this role provides an excellent opportunity to shape significant marketing efforts, supported by a mentorship-focused team.

Qualifications

• 5+ years’ experience in a creative or research agency.
• Experience in strategic planning and insight development.
• Ability to analyze and synthesize complex information.

Responsibilities

• Lead development of brand and content strategies.
• Shape content approaches across various platforms.
• Act as a senior strategic partner to clients.
• Translate data into insights for performance optimization.

Skills

Strategic planning

Insight development

Marketing fundamentals

Communication skills

Collaboration

Education

Degree in Marketing or related field

Job description

We’re looking for a Senior Strategist who is endlessly curious, culturally switched on, and comfortable sitting at the intersection of people, brands, and business.

This role is for someone who asks better questions before jumping to answers — someone who can interrogate a brief, challenge assumptions, and turn complexity into clarity. If you enjoy shaping thinking, guiding creative ambition, and partnering closely with clients, you’ll feel at home here.

Why this role matters

• You’ll be a senior strategic voice within the agency, trusted by both clients and internal teams to bring perspective, rigour and imagination to the work.
• Your thinking will influence not just campaigns, but the direction of the brands you’re responsible for.
• You’ll collaborate with strong creative teams who expect a clear, inspiring strategy — and know how to run with it.
• You’ll be supported by the Client Services Director, who is invested in your growth, your point of view, and the quality of work you put into the world.

What you’ll be responsible for

Strategy & Insight

• Lead the development of brand, communication and content strategies grounded in real business challenges.
• Stay closely attuned to culture — from social and behavioural shifts to emerging attitudes and lived human truths — and translate these into meaningful opportunities for brands.
• Generate insights through a mix of desk research, data analysis, social listening and collaboration with partners where needed.
• Work alongside creative teams to explore multiple strategic routes, stress-test them, and land on the strongest direction.
• Define the strategic lens that shapes creative expression, messaging and execution across channels.

Content & Integrated Planning

• Shape content approaches across platforms, including frameworks, messaging hierarchies, cadence and channel roles.
• Develop integrated communication plans that connect social, digital, experiential and offline touchpoints.
• Collaborate with creative and media partners to ensure work is cohesive, relevant and effective.

Client Leadership & Account Partnership

• Act as a senior strategic partner to clients, leading key conversations, presentations and workshops with confidence.
• Help steer the overall account narrative, ensuring strategic alignment across stakeholders.
• Work closely with account teams to ensure strategies are commercially sound, achievable, and aligned with agreed scope, timelines and budgets.
• Spot opportunities for account growth and contribute to new business and pitch efforts.

Effectiveness & Optimisation

• Partner with media agencies and client teams to review performance across brand and business metrics.
• Translate data into insight, identify learnings, and recommend optimisations to strengthen results over time.

Agency Contribution

• Raise the bar on strategic thinking across the agency through collaboration, mentorship and example.
• Support the development of client servicing team members and contribute to a strong, shared strategic culture.
• Be an active participant in shaping how strategy shows up at Wild Advertising.

What we’re looking for

• A degree in Marketing, Communications, or a related field such as journalism, behavioural or social sciences, psychology or research.
• At least 5 years’ experience in a creative, research or social agency environment (or a closely related role).
• Proven experience in strategic planning, insight development and research.
• Strong marketing fundamentals with the ability to analyse and synthesize complex information.
• Clear, confident communication and presentation skills.
• Collaborative, thoughtful and comfortable working across disciplines.
• Curious by nature, self-driven, and motivated by making work that matters.
• A desire to keep learning, evolving and sharpening your point of view.

We’re clear on what we’re looking for — but we’re also open to people who don’t fit a perfect mould. If you bring strong fundamentals and a distinctive way of thinking, we’d love to hear from you.

Only shortlisted candidates will be contacted.