Senior Retail Director

AUREUS GROUP PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A retail company specializing in musical instruments is seeking a Retail Director to drive the strategic and operational performance of its retail business. The role includes overseeing store operations, customer experience, sales strategies, and team leadership across multiple locations. The ideal candidate must have over 5 years of retail leadership experience, a strong understanding of the musical instrument market, and excellent analytical and people management skills. A competitive compensation package is offered.

Qualifications

• 5+ years of multi-location retail leadership experience, preferably in specialty retail.
• Strong understanding of the musical instrument industry and customer behaviour.
• Proven track record in achieving sales goals and leading high-performing teams.

Responsibilities

• Develop and execute a long-term retail strategy aligned with company goals.
• Drive sales plans to achieve revenue and margin goals across all locations.
• Ensure consistent execution of brand standards and customer service practices.
• Recruit, train, and mentor retail staff for high performance.
• Collaborate with purchasing teams to select instruments and related products.

Skills

Multi-location retail leadership

Understanding of musical instrument industry

Sales goal achievement

Analytical skills

People management skills

Tools

CRM systems

POS/ERP technologies

Job description

Retail Director (Musical Instrument Sales)

Position Overview: The Retail Director is a senior leadership role responsible for driving the strategic, operational, and financial performance of our retail business. This position oversees all store operations, retail staff, customer experience initiatives, sales and business development strategy, and sales performance across multiple locations. The Retail Director ensures that the brand delivers an exceptional, world-class experience while meeting revenue and profitability targets.

Key Roles and Responsibilities

Strategic Leadership & Planning

• Develop and execute a long-term retail strategy that aligns with company goals, customer trends, and the evolving musical instrument market.
• Identify new market opportunities, including store expansion and product category growth, ensuring continuous inflow of potential clients.
• Oversee budgeting, forecasting, and performance tracking for all retail operations.

Sales & Performance Management

• Drive sales plans to achieve revenue and margin goals across all locations.
• Implement promotional strategies and sales incentives to maximize conversion and average transaction value.
• Work effectively with individual centre teams to ensure that Aureus students rent/ purchase instruments from Aureus.
• Work closely with each sales team to ensure individual and group revenue targets are met.

Store Operations & Customer Experience

• Ensure consistent execution of brand standards, store layouts, displays, and customer service practices.
• Lead initiatives to elevate the customer experience for musicians of all levels—beginners to professionals.
• Oversee operational excellence, including inventory accuracy, shrink reduction, instrument procurement, branding initiatives and creative compensation plan.

Team Leadership & Development

• Recruit, train, and mentor retail staff to deliver high performance and excellent product knowledge.
• Conduct regular performance evaluations, coaching sessions, and leadership development programs.
• Foster a culture of excellence, teamwork, and continuous improvement.

Vendor & Product Management

• Collaborate with purchasing and merchandising teams to select instruments, accessories, pro‑audio equipment, and related products.
• Build strong relationships with key brands, distributors, and manufacturers.
• Support negotiation of vendor terms, promotional partnerships, and product launches.

Qualifications Required:

• 5+ years of multi‑location retail leadership experience; musical instrument or specialty retail preferred.
• Strong understanding of the musical instrument industry, product categories, and musician customer behaviour.
• Proven track record in achieving sales goals, driving operational excellence, and leading high‑performing teams.
• Excellent analytical, communication, and people management skills.

Preferred:

• Experience with retail strategies, CRM systems, and POS/ERP technologies.