Senior Product Marketing Manager

Cultivar Staffing & Search; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A regional Fintech company in Singapore is seeking a Senior Product Marketing Manager. The successful candidate will manage product profit and loss, analyze competitors' strategies, and support new product launches. Ideal candidates have over 8 years of experience, strong analytical skills, and excellent communication abilities. This role involves working closely with the product development team and generating marketing materials.

Qualifications

• Minimum 8 years of Product Marketing experience, preferably in education software and/or financial products.
• Strong analytical and project management skills.
• Excellent written and oral communication skills.

Responsibilities

• Analyze competitors' marketing strategies and implement best practices.
• Work with product development to manage product profit and loss.
• Generate strong momentum for new product launches.
• Prepare marketing materials and product positioning.

Skills

Market analysis

Communication

Project management

Analytical skills

Education

Degree in Marketing

Job description

Overview

Our client is a public listed, regional Fintech company offering diversified product portfolio. Successful candidate for the position of Senior Product Marketing Manager will be one who is highly motivated, energetic and result-driven, and has experience in market and competitive analysis. Ideal candidate has excellent time management, communication, and interpersonal skills.

Key responsibilities

• Analyze competitors' marketing strategies and tactics and implement best practices from them
• Work closely with the product development team to own the product profit and loss by determining the most profitable course for each existing and new product/feature
• Establish the marketing team to generate strong momentum ahead of new product launches
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Identify key features in products that will appeal to customers and different market segments
• Translate technical details into user pain points and benefits
• Prepare marketing materials and elaborate the product positioning
• Speaking engagements and evangelism support for sales and marketing activities and events such as trade shows and joint sales calls, as required
• Research trending keywords and marketing innovations
• Plan budget and product launches
• Study the analytics of product campaigns and product market

Requirements

• Minimum Degree in Marketing and/or over 8 years of Product Marketing experience, preferably in education software and/or financial products under subscription revenue model
• Excellent written and oral communication skills
• Experience in market and competitive analysis
• Strong analytical and project management skills

Interested candidates are invited to send in your Resume in MS Word Format stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform you that only shortlisted candidates will be notified.

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