Senior Media Planning Manager

WPP Media; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading global media company in Singapore seeks a highly motivated Manager/Senior Manager for their MFG DSM Team. This role involves managing media planning for prominent clients, ensuring exceptional delivery and strategic optimization across various channels. Candidates should possess 4-6 years of digital marketing experience, strong analytical skills, and the ability to foster client relationships. The position promises competitive benefits and embraces a hybrid working environment.

Benefits

Medical and dental insurance

Paid time off

Flexible working arrangements

Qualifications

• 4-6 years of experience in media planning/digital marketing.
• Ability to work independently and in a team.
• Strong organizational skills and detail-oriented.
• Proficient in Excel with automated formulas and pivot tables.
• Strong analytical and problem-solving abilities.

Responsibilities

• Manage media planning for Google’s DSM account.
• Proactively communicate with clients and manage expectations.
• Develop comprehensive advertising strategies across channels.
• Monitor and optimize campaign performance using analytics.

Skills

Digital marketing

Media planning

Data analysis

Client relationship management

Team collaboration

Tools

Excel

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

This role will directly contribute to regional growth in APAC, aligning with our global strategy of innovation and excellence. With 12,000+ employees spanning 16 culturally diverse markets, we thrive on the strength of local expertise, unified by a global vision, to deliver impactful solutions for our clients.

We are looking for a highly motivated and experienced Manager/Senior Manager to join the MFG DSM Team in the Planning discipline. As an important point of contact for Google’s DSM account, you will manage their media planning needs across all channels, maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies and media plan deliveries. You will be the owner of the day-to-day relationship ensuring excellent quality and flawless delivery against client objectives on each and every campaign.

You will be managing communication, expectations, and processes smoothly and efficiently between both client and internal teams. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. You will demonstrate excellence through meticulous planning, strategic thinking, timely connection and continuous performance analysis, in order to drive successful incremental outcomes and deliver exceptional value to our clients.

Reports to: Planning Lead

Key Responsibilities

Client Relationship

Proactively communicate with clients, providing timely updates on campaign performance, industry trends, and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.

Strategic Planning

• Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success. This involves utilizing advanced analytics and data insights to inform strategy, planning, and execution. You will analyse key performance metrics, identify trends, and make data-backed decisions to enhance the effectiveness of advertising campaigns.
• Strategic Insight: Develop a deep understanding of client businesses, target audiences, competitive landscapes, and industry trends.
• Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals to ensure we meet or exceed these goals.
• Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels, devising a channel mix that satisfies market and channel level objectives.
• Budget Allocation: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.

Implementation & Operations

• Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup.
• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal to goals and client transparency.
• Team Collaboration: Collaborate effectively with internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
• Performance Monitoring: Monitor and optimize campaign performance closely, using analytics tools to track key metrics and identify areas for improvement.

Optimization & Reporting

• Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance.
• A/B Testing: Understand A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
• Insightful Reporting: Generate regular/timely reports that clearly communicate campaign performance (and reasons why) while delivering important insights, and recommendations to clients in a digestible and actionable format.
• Optimisation & Opportunities: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.

About Yourself / Required Skills

• 4-6 years of experience in media planning/digital marketing.
• Ability to work independently and be a strong team player in a fast-paced, deadline-driven environment.
• Solid grasp of digital marketing, especially a deep knowledge of digital media.
• Ability to forecast outcomes of DR campaigns and manage spend well.
• Strong written and verbal communication skills including the desire to progress.
• Strong organizational skills, detail-oriented and capable of multi-tasking.
• Proficient in Excel and spreadsheet skills including automated formulas, pivot tables, graphs and charts.
• Strong communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
• Strong understanding and hands-on experience with across search, social and programmatic.
• Strong analytical and problem-solving abilities, with a data-driven approach to campaign planning, management and optimization.
• Strong and demonstrable knowledge of the campaign delivery process and experience of managing campaigns from brief to live across biddable, programmatic and/or digital display channels.
• Experience of managing day-to-day client relationships and coordinating internal agency teams.
• Good understanding of the digital media landscape with experience of executing campaigns and a passion for all things digital.
• Self-starting and proactive attitude to work.

Bonus

• Familiar with or had prior media planning experience in the B2C industry.
• Understands incrementality and the relevance of it to digital marketing strategies.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.