Senior Marketing Specialist

Synpulse Schweiz AG; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

An established management consulting company in Singapore is seeking a Senior B2B Marketing Specialist to lead marketing initiatives. This hands-on leadership role requires expertise in LinkedIn strategies and at least 5 years of B2B marketing experience. The ideal candidate will drive digital campaigns and enhance stakeholder engagement while contributing to a dynamic marketing team in a collaborative environment.

Benefits

Flexible working hours

Attractive fringe benefits

Modern office space

Qualifications

• Minimum of 5 years’ B2B marketing experience with understanding of Singapore market.
• Proficiency in Account-Based Marketing (ABM) and integrated B2B campaigns.
• Experience in financial services or consulting preferred.

Responsibilities

• Lead and execute B2B digital marketing campaigns.
• Plan and deliver executive-level B2B events.
• Analyze data to evaluate ROI and audience engagement.

Skills

B2B marketing experience

LinkedIn strategy

Analytical skills

Stakeholder management

Education

Bachelor’s degree in Marketing or related discipline

Master’s degree (preferred)

Tools

Salesforce Pardot

Google Analytics

LinkedIn Campaign Manager

CMS

Job description

We are an established, globally active management consulting company with offices in Switzerland, Germany, Austria, UK, USA, Singapore, Hong Kong, the Philippines, Australia, Indonesia and India. We are a valued partner to many of the world‘s largest international financial services and insurance firms. We support our clients at all project management stages from the development of strategies and operational frameworks to the technical implementation and handover. Our expertise in business and technology combined with our methodic approach enable us to create sustainable added value for our clients business.

About the job

We are seeking a strategic, proactive, and dependable Senior B2B Marketing Specialist to lead marketing initiatives for the Singapore office and act as deputy to the Head of Marketing, APAC. This is a hands‑on leadership role for someone who thrives in a fast‑paced environment, operates independently, and takes ownership of campaign execution, event strategy, and stakeholder engagement.

This role functions as a strategic extension of the Head of Marketing, APAC, providing leadership support, operational oversight, and continuity across regional marketing initiatives.

Campaign Execution and Strategic Marketing

• Lead and execute B2B digital marketing campaigns across organic and paid channels, with a strong focus on LinkedIn as a primary platform for brand building, lead generation, and thought leadership.
• Develop content and campaign strategies aligned to Singapore’s business priorities in banking, insurance, and product offerings.
• Manage multi‑channel distribution across LinkedIn, YouTube, Twitter, and owned channels to amplify reach and engagement.
• Localise APAC and global campaigns to suit the Singapore market, ensuring messaging resonates with local audiences and senior decision‑makers.
• Own content calendars, targeting strategies, performance tracking, and optimisation.
• Translate complex financial and technical topics into clear, compelling narratives tailored to C‑suite and business leader audiences.

Event Planning and Execution

• Plan and deliver executive‑level B2B events, including roundtables, luncheons, and client engagements that drive pipeline growth.
• Manage event strategy, logistics, branding, communications, and post‑event follow‑up.
• Collaborate with internal stakeholders and external partners to deliver premium, brand‑aligned experiences that strengthen client engagement.

Analytics and Technical Fluency

• Use platforms such as Salesforce Pardot, LinkedIn Campaign Manager, Google Analytics, and Craft CMS to track and optimise performance across campaigns.
• Analyse data to evaluate ROI, audience engagement, and lead quality.
• Apply A/B testing, funnel analysis, and performance reporting to drive continuous improvement.
• Contribute to budget planning, forecasting, and performance reporting with a data‑led approach.

Stakeholder Engagement and Team Collaboration

• Represent marketing in cross‑functional planning forums and engage confidently with senior internal and external stakeholders.
• Identify and implement opportunities to automate workflows and scale marketing impact.
• Support team culture and process improvement initiatives to strengthen operational efficiency.
• Act as deputy to the Head of Marketing, APAC, ensuring smooth execution of strategic initiatives and business continuity.

About you

• Bachelor’s degree in Marketing, Communications, or a related discipline (Master’s degree preferred).
• Minimum of 5 years’ B2B marketing experience with a strong understanding of the Singapore market.
• Proven expertise in LinkedIn strategy and campaign execution, including organic content amplification and paid campaigns.
• Experience in Account-Based Marketing (ABM) and integrated B2B campaign delivery.
• Proficiency in Salesforce Pardot, Google Analytics, LinkedIn Campaign Manager, and content management tools such as CMS.
• Strong analytical skills, with the ability to turn data into actionable marketing strategies.
• Excellent communication, stakeholder management, and project leadership skills.
• Self‑driven, adaptable, and capable of managing multiple priorities in a high‑pressure environment.
• Experience in financial services, consulting, or professional services is advantageous.
• Fluency in English required; additional regional languages are a plus.
• Open to candidates with non‑linear career paths who demonstrate strong B2B marketing fundamentals and leadership potential.

Why us

• Flexible working hours with part‑time working models and hybrid options
• Attractive fringe benefits and salary structures in line with the market
• Modern and central office space with good public transport connections
• Can‑do mentality and one‑spirit culture
• Varied events and employee initiatives

Your documents to start the process

• Resume
• Job references
• Qualifications (bachelor / master diploma, etc.) with certificate of grades
• Motivation letter: Why Synpulse? Why you? Why this function?
• Recommendation letters (optional)

We are looking forward to receiving your online application.

Full‑time