Senior Marketing Executive / Marketing Executive (In-house Role) - RRSL

Rapid Recruitment Asia Pte Ltd; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A reputable recruitment agency in Singapore seeks a Senior Marketing Executive to oversee brand, digital, and e-commerce marketing activities. You will manage campaigns, coordinate with vendors, and update the Shopify store. The ideal candidate has 2-3 years of marketing experience, particularly in retail or lifestyle sectors, and possesses strong skills in digital marketing and social media management. This role offers a basic salary of up to $4,500 in a hybrid working environment.

Qualifications

• 2–3 years of marketing experience, preferably in retail or fashion.
• Hands-on experience with e-commerce platforms.
• Strong communication and organizational skills.

Responsibilities

• Plan and execute marketing campaigns across digital and retail channels.
• Manage social media content calendars.
• Update the Shopify online store and coordinate e-commerce campaigns.

Skills

Marketing experience

E-commerce proficiency

Digital marketing knowledge

Social media management

Coordination skills

Tools

Shopify

Microsoft Office

Adobe

Canva

Job description

📍 Kallang (Central-East) | 1 Day Hybrid
💰 Basic Salary: Up to $4,500
🕘 Mon–Fri, 9am–6pm

About the Opportunity

Our client is an established retail and e-commerce brand in the lifestyle/fashion space. They are expanding their in-house marketing capabilities and are looking for a hands‑on Senior Marketing Executive to take ownership of brand, digital, and e-commerce marketing activities.

This is a lean‑team environment offering strong exposure, autonomy, and end‑to‑end involvement across both online and offline channels.

Key Responsibilities

Campaign & Brand Marketing

• Plan and execute marketing campaigns and promotions across digital and retail channels.

• Manage marketing calendars, timelines, and campaign rollouts.

• Coordinate with external vendors, designers, printers, and agencies to ensure timely delivery.

• Support in‑store marketing initiatives including POS materials and visual merchandising.

• Ensure consistent brand identity across all marketing touchpoints.

Digital Marketing & Social Media

• Work with digital marketing agencies on paid campaigns (Meta, Google, TikTok, etc.).

• Plan and manage social media content calendars aligned with brand direction.

• Support email marketing, CRM activities, customer database, and loyalty programmes.

• Coordinate influencer collaborations and partnerships.

• Respond to customer enquiries via email and social platforms when required.

E-commerce & Website (Shopify)

• Manage and update the Shopify online store (product uploads, banners, visuals, copy).

• Coordinate e‑commerce campaigns, launches, and promotions.

• Liaise with merchandising teams to ensure timely online updates.

• Monitor website performance metrics including traffic, conversions, and sales.

Retail & Event Marketing

• Support retail teams on in‑store promotions, pop‑ups, and events.

• Coordinate production of marketing materials such as signage and promotional assets.

• Liaise with mall management for participation in mall‑wide campaigns.

Budget & Reporting

• Track marketing budgets and ensure cost efficiency.

• Analyse campaign performance and ROI.

• Monitor market trends and competitor activities to recommend improvements.

Requirements

• Minimum 2–3 years of marketing experience, preferably within retail, fashion, lifestyle, or consumer brands.

• Comfortable managing end‑to‑end marketing campaigns.

• Hands‑on experience with Shopify or e‑commerce platforms.

• Familiar with digital marketing, social media platforms and influencer marketing.

• Able to work independently in a small, fast‑moving team.

• Strong coordination, communication and organisational skills.

• Proficient in Microsoft Office; experience with Adobe / Canva is an advantage.

• Positive attitude, proactive and detail‑oriented.

Interested applicants, please click "Apply" or send your resume to [e-mail].

We regret that only shortlisted applicants will be notified.

Rapid Recruitment Asia Pte Ltd (EA License No. 16C8261)

Loh Yi Zhen, Shennon (EA Registration No. R1106592)