Senior Marketing Executive

Sol Luminaire Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading lighting solutions provider in Singapore is seeking a candidate to oversee creative digital marketing strategies across various platforms. The role includes maintaining media relationships, managing budgets for advertorials, and overseeing events to boost brand engagement. Ideal candidates should have experience in digital marketing and PR, with strong organizational skills.

Responsibilities

• Oversee and spearhead creative strategies for digital platforms.
• Maintain relationships with industry media players.
• Manage yearly advertorials with allocated budget.
• Oversee junior staff and ensure seamless work processes.
• Assist and oversee events, exhibitions, and product launches.
• Maintain ongoing campaigns with industry partners.
• Organise monthly or yearly Marketing Reports.
• Synergise strategies with collected data.
• Collaborate with in-house Photography firm for assets.

Job description

Oversee and spearhead creative strategies for Company’s digital platforms such as Web Domain, Social Platforms, eDM, Instagram, TikTok etc.

To maintain relationships with industry media players to garner organic editorials and to manage yearly advertorials with allocated budget with direct supervisor.

To oversee junior and ensuring work processes are seamless such as PR giftings, churning of collaterals, copywriting of Press Releases etc for digital presence.

To assist and oversee events, exhibitions, and product launches to increase brand awareness and engagement.

To maintain any ongoing campaigns with industry partners to avoid conflict of interests and ensuring promotional periods to maximise digital traction and translating to sales.

To organise monthly or annually Marketing Reports.

To synergise strategies with data collected in order to maximise digital gains.

To be involved with inhouse Photography firm Human + Space for assets.

Reporting to Direct Supervisor for ideas and strategies based on past creatives and to re-think of successful ideas aligned with Company’s goal.