Senior Marcom Executive / Deputy Manager

Persol Kelly Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking a skilled Senior Marcom Executive / Deputy Manager. This role involves crafting and executing marketing strategies to boost brand visibility and engage audiences. Candidates should have a degree in Marketing and a minimum of 5 years' experience in a marcom function, preferably in the consumer or IT sectors, along with strong communication skills and proficiency in digital marketing tools.

Qualifications

• Minimum of 5 years of experience in a marcom role.
• Preferably in consumer-focused or IT sectors.
• Ability to thrive in fast-paced environments.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Create and produce engaging content for multiple platforms.
• Administer social media accounts and analyze performance data.
• Plan product launches and exhibitions.
• Analyze campaign performance data to refine strategies.
• Collaborate with internal teams for content development.
• Plan and execute marketing events like product launches.
• Monitor and manage marketing budgets for cost-effectiveness.
• Conduct market research to identify target audiences.
• Travel as required, including destinations in India.

Skills

Strong written and verbal communication skills

Creativity and analytical thinking

Proficiency in digital marketing tools

Experience with content management systems

Content management systems (CMS)

Social media platforms

Education

Degree in Marketing or related field

Tools

Digital marketing tools

Content management systems (CMS)

Social media platforms

Job description

Brief Summary:

We are seeking an experienced professional for the Senior Marcom Executive / Deputy Manager role, responsible for crafting and executing innovative marketing strategies to enhance brand visibility and engage target audiences effectively.

Responsibilities

1. Develop and implement comprehensive marketing strategies and campaigns across various channels.
2. Create, edit, and produce engaging content for multiple platforms, including social media, websites, email marketing, and print materials.
3. Ensure cohesive brand representation across all marketing initiatives.
4. Administer social media accounts, focusing on content scheduling, audience engagement, and performance monitoring.
5. Analyze campaign performance data to refine strategies and optimize results continually.
6. Collaborate with internal teams to develop content for existing clients, coordinating with sales and related teams for content gathering and publishing.
7. Plan, design, and execute events such as product launches and exhibitions.
8. Monitor and manage marketing budgets to ensure all initiatives are cost-effective.
9. Conduct market research to identify target audiences and inform campaign strategies.
10. Travel as required, including destinations in India and other developing countries.
11. Thrive in a fast-paced environment and embrace challenges in new assignments.

Requirements

1. Degree in Marketing, Communications, Public Relations, or a related field.
2. Minimum of 5 years of experience in a marcom role, preferably in consumer-focused or IT sectors.
3. Strong written and verbal communication skills, coupled with creativity and analytical thinking.
4. Proficient in digital marketing tools, content management systems (CMS), and social media platforms.