Senior Manager, Marketing

SMRT Corporation; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading transit retail and media firm in Singapore seeks a Senior Manager, Marketing to drive marketing strategies and strengthen partnerships across Sales and Advertising. The role involves developing compelling proposals, leveraging data insights, and collaborating cross-functionally to meet business growth targets. Ideal candidates have over 8 years of experience in marketing or business development, strong storytelling capabilities, and a data-driven mindset. This position offers a dynamic environment within the largest transit ecosystem.

Qualifications

• 8+ years of experience in marketing or business development in media/advertising.
• Proven ability in developing commercial proposals and managing stakeholder relationships.
• Experience in cross-functional collaboration and project management.

Responsibilities

• Develop integrated marketing strategies to enhance commercial propositions.
• Lead preparation of marketing proposals and pitch presentations.
• Work on data analysis to derive audience insights for advertisers.
• Support in commercial planning and stakeholder engagement.
• Mentor junior executives in the team.
• Establish frameworks for tracking marketing performance.

Skills

Business Storytelling

Presentation Skills

Data Analysis

Communication

Leadership

Project Management

Strategic Thinking

Education

Bachelor’s degree in Marketing

Postgraduate certification in Marketing

Job description

Job Purpose

The Senior Manager, Marketing (Commercial Focus) supports the Head of Marketing in leading Stellar Lifestyle and Stellar Ace’s commercial marketing strategy and execution across Sales, Partnerships, and Advertising.

This role drives the development of marketing narratives, sales partnership proposals, and advertiser engagement initiatives that strengthen the company’s positioning as Singapore’s largest transit retail and media ecosystem. The incumbent acts as the commercial marketing lead, bridging crossfunctional collaboration between Marketing, Sales, and Business Development to achieve business growth and non-fare revenue targets.

Responsibilities

• Strategic & Commercial Marketing

  • Develop and implement integrated marketing strategies that enhance Stellar’s commercial and advertising propositions.
  • Translate business objectives into actionable marketing plans supporting advertising sales.
  • Create go-to-market frameworks, sales kits, and promotional toolkits to support new product launches and partnership campaigns.

• Partnerships & Ideation Pitch Development

  • Lead the preparation of marketing proposals, pitch decks, and partnership presentations for key clients and tenders.
  • Craft compelling, data-backed commercial stories and post-campaign summaries for both internal and external stakeholders.
  • Collaborate with the Creative, Brand & Communications, and DataPro teams to ensure timely and high-quality proposal submissions.

• Growth of WINK App

  • Work with the WINK and Digital Advance Technology team to position the app as a key digital engagement and loyalty platform.
  • Analyse platform data to derive audience insights and demonstrate value to advertisers.
  • Develop and execute omnichannel marketing activations that connect DOOH, retail media, digital, and experiential platforms.

• Cross-Functional Collaboration & Leadership

  • Support the Head of Marketing in commercial planning, stakeholder presentations, and partnership engagement.
  • Mentor junior executives within the Partnerships and WINK teams, fostering professional growth and skill development.
  • Strengthen collaboration across Brand & Comms, Creative, and Short-Term Lease pillars to deliver cohesive and impactful campaigns.

• Performance Tracking & Reporting

  • Establish frameworks for tracking marketing ROI, partnership pipeline performance, and advertiser satisfaction.
  • Consolidate data and insights into quarterly performance reports for management and executive review.

Qualifications & Work Experience

Education

• Bachelor’s degree in Marketing, Business, or Mass Communications.
• Postgraduate or professional certification in Marketing, Advertising, or Brand Strategy preferred.

Experience

• At least 8 years of experience in marketing or business development, ideally in media and advertising environments.
• Proven ability to develop commercial proposals, drive marketing campaigns, and manage stakeholder relationships.
• Experience in cross-functional collaboration and project management.

Skills

• Strong Business Storytelling, Presentation, and Writing Skills
• Data-Driven Mindset and Analytical Capability
• Excellent Communication, Interpersonal, and Stakeholder Management Abilities
• Leadership and People Development
• Project and Time Management Excellence
• Strategic and Commercial Acumen
• Innovative and Tech-Savvy Mindset