Senior Manager, Loyalty Marketing

Sephora; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading beauty retail company based in Singapore is looking for a Head of Loyalty to lead their loyalty strategy across Southeast Asia, Australia, and New Zealand. The successful candidate will innovate loyalty programs, enhance customer engagement, and lead impactful campaigns. With a minimum of 8-10 years’ experience in loyalty and CRM, a strong analytical mindset and excellent stakeholder management skills are essential. Join this dynamic team to empower customers and drive business success.

Benefits

Community culture

Opportunities for learning and growth

Dynamic work environment

Qualifications

• Minimum 8-10 years' experience in loyalty or customer engagement roles.
• Proven ability to execute regional loyalty strategies.
• Strong understanding of omnichannel customer journeys.

Responsibilities

• Lead loyalty vision for SEA, ANZ, and franchise markets.
• Enhance the Beauty Pass program for better engagement.
• Plan and execute loyalty campaigns across channels.

Skills

Loyalty program leadership

Data analysis

Stakeholder management

Campaign measurement

Creative thinking

Tools

CRM systems

Loyalty management platforms

Job description

Head of Loyalty, Sephora SEA+ANZ

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

As Head of Loyalty, you will lead Sephora’s Loyalty Strategy for Southeast Asia, Australia & New Zealand, and Franchise Markets (Indonesia and India) and the region’s Beauty Pass program — one of the most loved loyalty programs in beauty retail, with over 14M members.

Working closely with CRM, Digital, Store Experience and our local marketing teams, you will lead recruit, repeat, retention and trade up of our customers with an inspirational and carefully designed rewards program, brought to life and marketed effectively across an omnichannel retail experience.

You will shine here if you enjoy…

• Regional Loyalty Leadership: Own and evolve the loyalty vision and roadmap for SEA, ANZ, and Franchise markets, ensuring alignment with Sephora’s business goals.
• Program Innovation: Enhance and scale the Beauty Pass program by driving member uptiering, through relevant and attractive benefits and rewards that encourage sign up, engagement, retention, repurchase and uptiering.
• Campaign Excellence: Lead the planning and execution of impactful online and in-store loyalty campaigns, balancing member delight and business objectives.
• Cross-Market Partnership & Stakeholder Management: Bring to life the loyalty experience in store, online and in our activations through close collaboration and leadership of our local loyalty marketing teams + cross‑functional partners.
• Data-Driven Optimization: Leverage insights and analytics to track program performance, identify opportunities, and optimize for customer lifetime value.
• Team Leadership: Mentor and guide team members to foster growth, collaboration, and excellence

We would love to hear from you if you are/have…

• At least 8‑10 years’ experience leading loyalty, CRM, or customer engagement programs, ideally in retail, beauty, or lifestyle sectors.
• Proven ability to design and execute regional loyalty strategies that balance customer experience, data insights, and business performance.
• Strong understanding of CRM systems, loyalty management platforms, omnichannel customer journeys and complex sampling/reward programs.
• Demonstrated experience in data analysis, campaign measurement, and translating insights into action.
• Exceptional stakeholder management skills and ability to influence across diverse markets and teams.
• A creative and strategic thinker with a passion for building customer love and loyalty.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.