Senior Manager / Associate Director, Business Development

NielsenIQ; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading consumer intelligence company in Singapore is looking for a Strategic Leader to manage the SAI CB&I Practice. You will drive revenue growth as a Brand Manager and lead a Sales Product Experts team. The ideal candidate should have a Bachelor's Degree and at least 8 years of experience in business development, with strong analytical and client management skills. This role offers a flexible working environment and various employee benefits.

Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Qualifications

• Minimum 8+ years’ experience in business development/account management.
• Excellent written & verbal communication skills.
• Ability to converse with mid-level stakeholders.

Responsibilities

• Drive profitable revenue growth and act as Brand Manager.
• Lead a Sales Product Experts team in collaboration with local sales.
• Partner with Global Practice team for product development input.

Skills

Business development

Analytical skills

Client management

Quantitative research

Relationship building

Problem-solving

Storytelling

Education

Bachelor’s Degree or equivalent

Tools

Microsoft Excel

Microsoft PowerPoint

Salesforce

Job description

Company Description

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies

Job Description

In this Strategic Leadership role, you will be responsible for the development of the SAI CB&I Practice business at a country level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the global solution Practice leader and support local sales team (Business Partners, BPs) in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc.

Core Responsibilities

• Own overall Country Practice revenue and cost OP, driving long term profitable growth.
• Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools.
• Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success.
• Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence.
• Build valuable routines across the team to keep high engagement levels and collaboration across teams.
• Actively participate in global Practice sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals.
• Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
• Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.
• Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas.

Qualifications

• Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/ account management
• Well versed with Quantitative research, analytical, interpersonal and problem-solving skills
• Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.
• Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike
• Ability to draw insights and good storytelling skills
• Excellent written & verbal communication skills

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https://nielseniq.com/global/en/news-center/diversity-inclusion