Senior Google Ads (PPC) Specialist

IMPOSSIBLE MARKETING SERVICES PTE. LTD.; Singapore; Hybrid; SGD 45,000 - 75,000; Full time

Job summary

A leading digital marketing agency is seeking a passionate Senior Google Ads (PPC) Specialist in Singapore to oversee the success of PPC campaigns for top brands. This role involves conducting keyword research, managing campaign execution, and providing data-driven insights. Candidates should have 2 years of Google Ads experience, relevant certifications, and excellent communication skills. Enjoy flexible work options and professional growth opportunities within a supportive and award-winning team.

Benefits

Flexible work options

Comprehensive medical and insurance coverage

Yearly pay increments

Additional annual leave

Qualifications

• At least 2 years in Google Ads management or 1 year in a digital agency.
• Singaporeans or PR holders only.

Responsibilities

• Conduct thorough keyword research and optimize bidding strategies.
• Lead the planning, execution, and management of PPC campaigns.
• Perform data analysis using Google Tag Manager and Google Analytics.
• Monitor keyword costs and provide monthly reports with insights.
• Serve as the primary client contact for updates on strategy.
• Regularly update the company CRM system with campaign progress.
• Collaborate with team members on PPC best practices.
• Stay up-to-date with industry news and trends.

Skills

Proficient in written and spoken English

Strong client management skills

Education

Google Ads certifications

Job description

We are seeking a passionate and experienced Senior Google Ads (PPC) Specialistto drive the success of our clients’ PPC campaigns, making them your own and delivering exceptional results. As a key player on our team, you will oversee all aspects of clients’ paid search efforts, including campaign setup, strategic planning, monitoring, and optimization. If you’re ready to work with some of Singapore's biggest brands alongside an award-winning team, this role is for you!

Why Join Us?

• Flexible Work: Enjoy the option to work from home.
• Comprehensive Benefits: Medical and insurance coverage.
• Professional Growth: Yearly pay increments and access to both internal and external courses.
• Extra Leave: Gain an additional 2 days of annual leave each year.
• Award-Winning Team: Join an agency recognized as the Search Marketing Agency of the Year and Lead Generation Agency of the Year, chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB.
• Career Impact: Manage high-profile campaigns for top brands in Singapore and Asia, with exciting global expansion opportunities.
• Corporate Social Responsibility: We are proud to be one of the few digital agencies in Singapore deeply committed to CSR. Since 2015, our “Project KATE” initiative has provided free support to multiple charity organizations and underprivileged communities.

Key Responsibilities:

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
• Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
• Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
• CRM Updates: Regularly update the company CRM system with campaign progress, client communications, and relevant data.
• Collaboration & Best Practices: Collaborate and communicate effectively with team members, sharing PPC best practices and advising on client campaign improvements.
• Industry Awareness: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

Requirements:

• Eligibility: Singaporeans or PR holders only.
• Experience: At least 2 years in Google Ads management, or 1 year in a digital agency.
• Certifications: Must hold relevant Google Ads certifications.
• Skills: Proficient in written and spoken English with strong client management skills.
• Attributes: Self-initiated, responsible, resourceful, with a positive and team-oriented attitude.

Join us to make a real impact on high-profile campaigns while advancing your career with a supportive, growth-oriented company!