Senior Executive, Marketing

ARTS HOUSE LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

An arts organization in Singapore is seeking a proactive individual for a Marketing Executive role to lead outreach and marketing efforts for educational programmes and festivals. Responsibilities include building strong relationships with educators, developing targeted communications, and managing event-related productions. The ideal candidate should have at least 4 years of marketing experience, strong communication skills, and a relevant degree. This position plays a critical role in driving engagement and attendance from the education sector.

Qualifications

• Minimum 4 years of experience in marketing within a fast-paced environment.
• Hands-on experience in crafting tailored marketing messages.
• Ability to manage stakeholder relationships effectively.

Responsibilities

• Lead outreach strategies to drive school attendance at events.
• Build relationships with educators and institutions.
• Organise briefings and sessions to inform about programmes.
• Create targeted communications to promote events.
• Assist in high-volume production coordination.

Skills

Relationship building

Marketing strategy

Stakeholder management

Communication skills

Event coordination

Education

Degree/Diploma in Marketing or Mass Communications

Tools

Website management tools

Marketing software

Job description

Job Purpose

We are looking for a proactive and creative individual to lead educator outreach and marketing efforts for AHG’s programmes and festivals.

This role involves building strong relationships with schools, crafting targeted communications, and coordinating event-related marketing and production. You will play a key role in driving attendance and engagement from the education sector.

Duties and Responsibilities

Educator Outreach & Engagement

• Lead the planning, development, and execution of educator outreach strategies with the primary objective of ensuring schools, teachers, and education networks are not only aware of, but also actively attend AHG’s programmes and festivals.
• Build and maintain strong, long-term relationships with educators and educational institutions, serving as the main liaison to promote and facilitate participation in events and activities.
• Organise and manage educator briefings and information sessions to introduce upcoming programmes and festivals, address queries, and encourage group bookings or class participation.
• Proactively follow up with educators and schools to confirm attendance, provide logistical support, and gather feedback to improve future engagement.
• Organise and manage educator briefings and information sessions to introduce upcoming programmes and festivals, address queries, and encourage group bookings or class participation.

Marketing & Communications

• Develop and deliver targeted communications that clearly articulate the value and relevance of programmes and festivals, with a call to action for attendance and involvement.
• Support the creation of marketing materials and digital content specifically designed to drive educator and school attendance.
• Support the management of engaging web content that aligns with AHG’s brand strategy, addressing the needs and interests of diverse stakeholders.

Event & Production Coordination

• Assist in the management and coordination of high-volume production requirements, including delivery of artwork, ticketing and programme/festival related collaterals, video production, corporate gifts, creative assets for digital and offline advertising, and event branding for various formats.
• Work closely with in-house designers and external vendors to ensure timely and high-quality delivery of creative assets and event materials.

Data & Reporting

• Maintain an up-to-date database of educator contacts, outreach interactions, and attendance records, ensuring timely follow-up and relationship management.
• Assist with compilation of reports, presentation slides and tracking of KPIs.

Cross-functional Collaboration

• Collaborate with internal teams to ensure outreach efforts are aligned with organisational objectives and that educator needs are considered in event planning.
• Carry out any other duties and responsibilities as assigned by AHG Management to support overall team effectiveness and project outcomes.

Qualifications

Educational qualifications

• Degree/ Diploma in Marketing, Mass Communications or any relevant field

Experience

• Minimum 4 years of experience as an Executive / Senior Executive, Marketing within a fast-paced environment

Hands-on experience in:

1. Crafting tailored & compelling marketing messages for different channels/platforms that resonate with distinct audience segments.
2. Stakeholder & marketing campaign management.
3. Website management & development.