Senior Executive, Marketing

Kingsmen Exhibits Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Singapore seeks an experienced B2B Marketing Executive to identify new business opportunities and manage CRM databases. The ideal candidate will have a Bachelor's degree in Marketing and at least 3 years of relevant experience in business development. Strong presentation and communication skills are essential, along with proficiency in digital marketing tools. This role may require overseas travel to engage clients effectively and support strategic marketing goals.

Qualifications

• Minimum 3 years of experience in B2B Marketing or Business Development.
• Experience in M.I.C.E., exhibitions, or experiential marketing is advantageous.
• Proficient in Microsoft 365.

Responsibilities

• Identify and pursue new B2B business opportunities.
• Manage and maintain CRM databases.
• Support B2B marketing strategy formulation.

Skills

Presentation skills

Public speaking

Communication

Time management

CRM usage

Digital marketing tools

Education

Bachelor’s Degree in Marketing or related discipline

Tools

CRM platforms

Email marketing systems

Analytics dashboards

Job description

A Day in Our Life:

Lead Generation

• Identify and pursue new business opportunities across targeted B2B sectors, particularly within the M.I.C.E., exhibitions, and experiential marketing industry
• Conduct outbound prospecting activities including field marketing, email marketing, telemarketing, cold calling, and market research
• Research and analyze industries, companies, and accounts to uncover qualified prospects
• Schedule and coordinate meetings with prospective clients
• Prepare, present, and support corporate credentials, proposals, and pitch presentations
• Represent the company at local and international exhibitions, conferences, and industry events
• Build, nurture, and onboard new client accounts to support long‑term growth

CRM, ABM & Marketing Operation

• Manage and maintain CRM databases, ensuring data accuracy, lead hygiene, and proper segmentation
• Support Lead to MQL/SQL tracking, qualification, and handover processes
• Execute Account-Based Marketing (ABM) initiatives for priority accounts in collaboration with internal teams
• Track and report on KPIs, lead performance, conversion rates, pipeline progression, and campaign effectiveness
• Gather and analyze client and prospect feedback to improve messaging, engagement, and conversion outcomes

Marketing & Collaboration

• Track industry trends, competitor activity, and market news to identify emerging opportunities
• Support the formulation and execution of B2B marketing strategies aligned with business goals
• Collaborate cross‑functionally with design, strategy, and business units to secure new projects
• Cross‑sell capabilities across business units to key target accounts
• Apply working knowledge of digital marketing tools and channels to support campaigns and outreach efforts

Who are We Looking For:

• Bachelor’s Degree in Marketing, Mass Communication, or a related discipline
• Minimum 3 years of relevant experience in B2B Marketing, Business Development, or Demand Generation (Experience in M.I.C.E., exhibitions, events, or experiential marketing is a strong advantage)
• Hands‑on experience with:
  • CRM systems
  • Lead Management and Qualification (MQL / SQL)
  • Account-Based Marketing (ABM)
• Strong presentation, public speaking, and proposal skills
• Confident, energetic, and comfortable in client‑facing and networking environments
• Results‑driven, self‑motivated, and able to work independently and collaboratively
• Excellent listening, communication, and persuasion skills
• Strong time management and multitasking abilities
• Proficiency in verbal and written communication, with the ability to effectively communicate in multiple languages, including English
• Proficient in Microsoft 365 and hands‑on experience using common marketing tools such as CRM platforms, email marketing systems, lead management tools, and analytics dashboards.
• Willingness to travel overseas as required