Senior Digital Marketing Manager

PARK HOTEL GROUP MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A hospitality group in Singapore seeks a Senior Digital Marketing Manager to lead digital marketing strategies, optimize user experiences, and drive corporate initiatives. Ideal candidates will have 7-10 years of experience, strong analytical and communication skills, and a background in performance marketing. This role offers an opportunity to enhance digital conversion and mentor a dynamic team.

Qualifications

• 7-10 years of related experience, ideally within hospitality, travel, or consumer industries.
• Proven experience in MarTech platform utilization and performance marketing.
• Familiarity with remote working and Mac environment are pluses.

Responsibilities

• Champion corporate and hotel adoption of existing digital platforms.
• Lead group-wide digital development across channels.
• Oversee CRM strategy at the corporate level.
• Guide team members on digital UX enhancements.

Skills

Performance marketing

Digital conversion optimization

Analytical skills

Communication skills

Team leadership

Education

Tertiary education in Business, Marketing, Digital Media, or related fields

Job description

Roles & Responsibilities

The Senior Digital Marketing Manager drives Park Hotel Group's corporate digital marketing excellence by leading strategy, execution, and adoption across the group. This role focuses on maximising digital conversion, optimising user experience, and leveraging MarTech platforms to strengthen direct channels and commercial outcomes.

Primary Responsibilities

• Champion corporate and hotel adoption of existing digital platforms (web CMS, CRM, analytics, etc), ensuring best-in-class utilisation.
• Lead group-wide digital development across channels, ensuring alignment with commercial and brand priorities.
• Govern digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
• Oversee CRM strategy at the corporate level, focusing on segmentation, personalisation, and data-driven campaign planning (partnering with CRM & loyalty team).
• Collaborate with Revenue, Sales, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps.
• Guide team members on digital UX enhancements for the group and hotel websites, booking flows, and mobile platforms to improve conversion and guest journey.
• Analyse digital performance data and market trends, translating insights into strategy adjustments and growth opportunities.
• Manage relationships with digital agencies, tech partners, and platform vendors, ensuring delivery of agreed KPIs.
• Lead and mentor a small team, building expertise and fostering a test-and-learn mindset.

Qualifications & Skills

• Tertiary education in Business, Marketing, Digital Media, or related fields.
• 7-10 years of related experience, ideally within hospitality, travel, or consumer industries.
• Proven experience in performance marketing, MarTech platform utilisation, and digital conversion optimisation.
• Analytical and data-driven, with proven ability to interpret performance metrics and translate into actionable strategy.
• Excellent communication skills in English (both written and verbal); proficiency in additional Asian languages is a plus.
• Familiarity with remote working and Mac environment are pluses.