Senior Digital Marketing Executive

EDGELINE PLANNERS PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic interior design company in Singapore is seeking a talented Senior Digital Marketing Executive to lead its digital initiatives. The successful candidate will manage campaigns across social media platforms, develop content strategies, and engage with the community. Ideal applicants hold a degree in marketing and possess hands-on experience in social media management. Proficiency in tools like Google Analytics and Adobe Suite is a plus. This role offers opportunities to innovate and optimize marketing strategies.

Qualifications

• Proactive self-starter, able to work with minimal supervision.
• Familiar with Google Ads and SEO/SEM.
• Solid skills in MS Office (Word, Excel, Outlook, PowerPoint).

Responsibilities

• Manage and grow our digital presence across various platforms.
• Develop monthly social media calendars with clear objectives.
• Engage with the audience and build community.
• Track and analyze campaign performance for improvement.
• Stay up-to-date with digital marketing trends.

Skills

Creative flair for producing engaging posts

Hands-on experience with social media campaigns

Strong communication skills

Ability to use analytics tools

Deadline-driven organization

Education

Degree/Diploma in Marketing or related field

Tools

Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator)

Google Analytics

Canva

Job description

Edgeline Planners Pte Ltd is a dynamic interior design and renovation company committed to delivering innovative design solutions. We are seeking a talented and results-driven Senior Digital Marketing Executive to join our team and lead our digital marketing initiatives, helping us grow our brand presence and generate high-quality leads.

Overview

Responsibilities

• Lead Digital Campaigns: Manage and grow our presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other platforms. Create, design, and edit engaging posts that resonate with our audience.
• Plan & Execute Content: Develop monthly social media calendars and run campaigns with clear objectives, KPIs, timelines, and budgets.
• Engage & Nurture Community: Handle daily social media interactions, respond promptly to followers, and turn feedback into opportunities.
• CRM & Audience Growth: Use CRM tools to build awareness, grow followers, and strengthen connections with our audience.
• Innovate & Optimize: Explore new technologies and creative tools to boost campaign efficiency and effectiveness.
• Measure & Report Performance: Track campaign results, analyze ROI and KPIs, and generate actionable insights for continuous improvement.
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, share insights, and recommend innovative strategies to enhance our marketing impact.

Qualifications

• Degree/Diploma in Marketing, Social Media, Communications, or a related field.
• Hands-on experience running social media campaigns (Facebook Ads, Google Ads, SEO/SEM) with a creative flair for producing engaging, customer-attracting posts and campaigns.
• Familiar with website and marketing analytics tools (e.g., Google Analytics).
• Skilled in content development – able to design visuals, short-form videos, and digital assets using popular tools/apps.
• Bonus: Knowledge of Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and Canva.
• A proactive self-starter who can thrive with minimal supervision and adapt to challenges.
• Strong communication and interpersonal skills with the ability to work across teams.
• Organized and deadline-driven, with solid skills in MS Office (Word, Excel, Outlook, PowerPoint).
• Added advantage: Basic understanding of the Interior Design & Renovation industry.