Senior Commercial Manager, Advertising

SKYSCANNER PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading online travel agency in Singapore seeks a professional to maintain and grow advertising revenue in Korea and APAC. This role involves nurturing existing client relationships, securing new business, and effectively managing campaigns. The ideal candidate has a degree or equivalent experience, proven success in digital advertising sales, and fluency in Korean and English. A proactive attitude and strong analytical skills are essential. The position offers opportunities for international travel.

Qualifications

• Proven success in client management or consultative selling.
• Excellent understanding of the digital advertising ecosystem in Korea.
• Experience with online travel clients is a plus.
• Mobile advertising sales experience.
• Ability to influence decision makers.

Responsibilities

• Maintain and grow Agency Advertising and Direct client revenue.
• Communicate with internal and external audiences effectively.
• Nurture relationships with existing clients.
• Proactively secure new business.
• Monitor performance metrics and manage campaigns.

Skills

Client management

Digital advertising sales

Analytical skills

Communication

Proactive business development

Fluent Korean

Fluent English

Education

Degree level or equivalent experience

Job description

Key Purpose of the Role

The key purpose of this role is to maintain and grow Skyscanner's Agency Advertising and Direct client revenue in the Korea market and within the wider APAC region across our desktop and mobile sites, as well as Skyscanner's mobile apps. You will be tasked with developing existing and forging new relationships thus ensuring Skyscanner achieves optimum share of all budgets and continues to secure new business. In addition, you will ensure display activity on the site or device is implemented efficiently, to derive the best possible results. As a key member of the commercial team, you will also be charged with professionally representing Skyscanner at external events, which will require occasional international travel.

Core Responsibilities

• Communicate professionally to both internal and external audiences, coordinating with other functional and support areas, including campaign delivery, sales, operations, product development and billing.
• Nurture and develop existing clients whilst maintaining strong relationships to retain them.
• Generate incremental revenues from existing clients by selling additional advertising opportunities, multi-market solutions and long term commitments
• Proactively pursue and secure new business.
• Apply analytical skills to understand our clients' changing business needs. Work to develop and execute advertising plans that position Skyscanner as a strategic partner.
• Monitor relevant performance metrics and efficiently manage campaigns to focus on activities that grow revenue and ensure client satisfaction.
• Actively drive the development of commercial services in Skyscanner's largest markets.
• Contribute to the on-going definition and refinement of market and channel specific sales strategies, the implementation plans underpinning delivery of those strategies and active input to the continuing evolution of Skyscanner's products and commercial propositions.
• Identify key decision makers within agencies for online and mobile advertising
• Forecast accurately.

About You : Qualifications

• Educated to Degree level or equivalent relevant demonstrable experience

Skills & Experience Required

• Proven success in client management or successful consultative or solution-selling experience, with an extensive agency network preferred. Experience in selling digital advertising to agencies and clients direct is essential.
• An excellent understanding of the digital advertising ecosystem in Korea, including knowledge of ad networks, ad exchanges, re-targeting, RTB, DSP's and trading desks.
• Experience with online travel clients / campaigns is a definite plus.
• Mobile advertising sales experience
• An ability to communicate value and influence customer decision makers.
• Proven success in client management or successful consultative or solution-selling experience.
• An appreciation of an international and technology oriented business environment.
• An entrepreneurial spirit that enjoys working in a people-oriented company, which sets high expectations and treats individuals with respect.
• A passionate drive to get things done and build up a young and high potential business.

Language(s)

• Fluent Korean and English essential.
• Desirable : Additional Asian language a plus (Japanese)