Senior Brand Manager

Rainforest Life; Singapore; Remote; SGD 80,000 - 110,000; Full time

Job summary

A leading e-commerce brand aggregator in Singapore is seeking a Senior Brand Manager to own and scale a growth brand in children's development products. You will leverage your entrepreneurial spirit and brand management experience to drive brand success, ensuring innovative strategies and financial growth in a fast-paced environment. Candidates must possess a strong background in brand management and a passion for products that support children's growth.

Qualifications

• 6-8 years of experience in brand management or product management.
• Understanding of sensory toys and products for children's growth.
• Experience managing P&L and financial analysis.

Responsibilities

• Drive brand growth and profitability as if it's your own business.
• Conduct ongoing market research to identify trends.
• Develop and execute comprehensive brand strategy.

Skills

Entrepreneurial mindset

Analytical skills

Leadership skills

Communication skills

P&L management

Market analysis

Education

Bachelor's degree in Business Administration or Marketing

MBA preferred

Job description

About Us

Rainforest is Asia’s leading e-commerce brand aggregator. We acquire and scale winning brands to build a modern consumer goods brand platform. Our mission is to fulfil the potential of micro brands, growing brands with great products to delight customers worldwide.

Job Description

This is a remote position.

2 Headcounts Available – Senior Brand Manager (Brand Owner)

Reporting directly to the CEO, we are looking for 2 highly motivated and entrepreneurial Brand Owners to take charge of one growth brand each. You will be the driving force behind the brand’s success — owning its vision, strategy, and execution with full accountability.

We are seeking individuals with a deep understanding and passion for children’s development products — this includes sensory toys as well as other items that support early learning, cognitive, and motor skill development.

Strong business acumen in P&L planning, strategic decision-making, and a proven track record of driving brand growth with hands-on 4P strategy execution are essential. You should thrive in an autonomous, fast-paced environment and be eager to build brands that make a meaningful impact on children’s development.

This is an exciting opportunity to own, build, and scale a brand into a global leader within its category. If you enjoy blending creativity with analytical rigour, and want the autonomy to truly shape a brand’s future, this role is for you.

Responsibilities

• Entrepreneurship: Act as an entrepreneur, taking ownership of the brand's growth and profitability as if it were your own business. Identify new opportunities, take calculated risks, secure funding for extra resources, and drive innovation and results.
• Market Analysis & Consumer Focus: Conduct ongoing market research to identify trends, competitive landscape, and consumer insights. Use data to inform decision-making and identify new opportunities for growth.
• Brand Vision and Strategy: Develop and execute a comprehensive brand strategy to drive growth. Define the brand's positioning, vision and mission, target audience, competition landscape, brand guidelines, and key messaging.
• Cross-Functional Leadership: Collaborate with cross-functional teams (legal, compliance, Strategy/Planning & Analysis, channel development, data teams) and lead a team of product development, marketing, and operations (supply chain management from sales forecasting, inventory planning, buying, to shipping) to ensure alignment and execution of the brand strategy and tactics.
• P&L and Cashflow Ownership: Take full ownership of the brand's P&L, including budgeting, forecasting, and financial performance. Analyze sales data, identify trends, and implement strategies to maximize profitability and cash flow.
• 4P Management (Product, Price, Promotion, Place):

• Product: Lead product development to create the roadmap based on brand and channel strategy, overseeing the entire product lifecycle from concept to launch and end of life, ensuring the product line meets the needs of the target audience.
• Price: Develop pricing strategies that are competitive and profitable, with clear P&L structure and analysis for different channels to maximize revenue and margins.
• Promotion: Work with internal or external partners to create and execute integrated marketing plans across channels to build brand awareness and demand.
• Place: Manage distribution strategy with channel development teams, including online channels, retail partnerships, and international expansion; optimize the customer journey.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum of 6-8 years of experience in brand management, product management, or related role, preferably in the toy industry or related consumer goods sector.
• Passion for Children’s Development Products: Understanding of products that support children’s growth and development, including sensory toys and other developmental items.
• Entrepreneurial Mindset: Strong entrepreneurial spirit with a proven ability to take ownership, drive results, and thrive in a fast-paced environment.
• P&L Management: Experience in managing a brand's P&L, including budgeting, forecasting, and financial analysis.
• 4P Expertise: Deep understanding of Product, Price, Promotion, and Place and experience developing and executing marketing strategies.
• Analytical Skills: Strong analytical and problem-solving abilities with data-driven decision-making.
• Communication Skills: Excellent written and verbal communication skills; ability to convey complex information to diverse audiences.
• Leadership Skills: Ability to motivate and lead cross-functional teams; experience in team design and growth aligned with brand growth needs.
• Results-Oriented: Proven track record of driving brand growth and achieving targets.