Senior APAC Inbound Ads Growth Lead

Google; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading technology company in Singapore seeks an experienced marketer to own the APAC audience strategy for inbound channels. Responsibilities include driving multi-market campaigns, optimizing marketing initiatives, and leading the creative strategy for Google Ads programs. The ideal candidate should have a Bachelor's degree, 9 years of marketing experience, and proven leadership skills. This role demands a strategic thinker who can connect user needs with innovative marketing solutions, ensuring Google's products reach their audience effectively.

Qualifications

• Minimum 9 years of experience in marketing across various fields.
• 2 years of experience in managing teams or people.
• Experience in analyzing performance data and making business decisions.

Responsibilities

• Own APAC audience strategy and messaging for inbound channels.
• Drive marketing campaigns towards lifetime value goals.
• Develop creative strategy and execution for Google Ads programs.

Skills

Data analysis for marketing plans

Campaign development

Team management

Audience management

Education

Bachelor's degree or equivalent

Job description

A leading technology company in Singapore seeks an experienced marketer to own the APAC audience strategy for inbound channels. Responsibilities include driving multi-market campaigns, optimizing marketing initiatives, and leading the creative strategy for Google Ads programs. The ideal candidate should have a Bachelor's degree, 9 years of marketing experience, and proven leadership skills. This role demands a strategic thinker who can connect user needs with innovative marketing solutions, ensuring Google's products reach their audience effectively.