SALES & MARKETING MANAGER

ARMOUR PUBLISHING PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A publishing company in Singapore seeks a professional to develop and nurture relationships with educational institutions and execute marketing campaigns. Candidates should have a Bachelor's degree in business or marketing and 3-5 years of experience in sales with a strong understanding of the book publishing industry. The role requires proficiency in English and Mandarin, as well as skills in WordPress and social media management.

Qualifications

• At least 3 – 5 years of relevant working experience.
• Proven track record of success in a similar role.
• Strong knowledge of the book publishing trade and product development.

Responsibilities

• Work closely with the Publishing Manager to generate sales materials.
• Develop relationships with schools and libraries.
• Plan integrated marketing campaigns across platforms.

Skills

Strong relationship-building skills

Sales strategy implementation

Data analysis

Fluent in English and Mandarin

Education

Bachelor’s degree in business, marketing, or related field

Tools

WordPress

WooCommerce

Social media platforms

Job description

Responsibilities

• Work closely with the Publishing Manager and/or Senior Editor to generate sales materials.
• Develop and maintain good business relationships with pre-schools, primary, secondary schools, libraries, learning centers, churches etc.
• Responsible for developing and establishing relationships with Heads of Departments of schools for adoption of our products/books in the schools’ curriculum.
• Responsible for reaching out to churches for book table sales and other business opportunities.
• Develop and nurture relationships with distributors.
• Plan and execute integrated marketing campaigns across online and offline platforms including but not limited to social media, e-commerce platforms, etc.
• Responsible for planning the sales budgets and forecasts.
• Responsible for implementing sales strategy for Armour’s titles and creating go-to market initiatives.
• Analyse sales data/effectiveness of Sales & Marketing campaigns.
• Conduct annual reviews of key accounts’ business and make recommendations to drive sales.
• Monitor market trends in Children, Education, General and Christian genres.
• Provide regular reports on sales performance, market trends, and competitive analysis.
• Responsible for meeting sales target set by the Management.

Qualifications & Experience

• Bachelor’s degree in business, marketing, or a related field.
• At least 3 – 5 years of relevant working experience with a proven track record of success in a similar role.
• Strong knowledge of the book publishing trade and its product development life cycles.
• Excellent interpersonal and communication skills, with the ability to build strong relationships with customers and stakeholders of all levels.
• Driven and results-oriented.
• Passionate about education and books.
• Fluent and eloquent to converse in English and Mandarin.
• Reads and writes well in English.
• Proficient in WordPress website management, WooCommerce, payment gateways, social media platforms such Instagram, Facebook, X, etc.