Sales Manager (Key Account Executive) FMCG

SHENG SHENG F & B INDUSTRIES PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a motivated Key Account Manager to join its Sales team. The ideal candidate should have sales experience in the grocery segment, excellent communication skills, and proficiency in Excel and PowerPoint. Responsibilities include meeting sales targets, optimizing distribution and merchandising strategies, and building strong relationships with key accounts. This position demands the ability to work under pressure and a proactive approach to sales development and product promotions.

Qualifications

• Minimum 1 year in Management Field.
• Experience in Modern Trade is a MUST.
• Experience in Key Accounts is advantageous.
• Work experience in an FMCG environment.
• Able to handle tight deadlines with attention to detail.

Responsibilities

• Meet monthly sales targets for designated accounts.
• Collaborate with Operations to optimize sales.
• Monitor service levels of assigned accounts.
• Enhance promotion strategies for increased sales.
• Conduct market research for business expansion.
• Responsible for product promotion proposal submissions.

Skills

Sales experience in Grocery segment

Great communication skills

Good Excel skills

Good PowerPoint skills

Ability to handle pressure

Job description

The Key Account Manager, Retail – FMCG, is part of our Sales team. He/she is expected to work closely with the other KA Executives and Managers, as well as with Marketing, Sales Operations, Import & Export, and Finance & Accounts departments. We also expect to have strong Sales or Business Development experience in the Grocery segment with the major retail chains in Singapore that are not limited to NTUC, and Sheng Siong.

Qualifications & experience

• Min 1 year in Management Field (e.g. CMM, FP NTUC & DFI)
• Experience in Modern Trade is a MUST
• Experience in Key Accounts is an advantage
• Work in an FMCG environment (i.e. Supermarket industry)
• Great communication skills (for external customer facing & internal sales rep/merchandisers facing)
• Good Excel & PowerPoint skills (for internal reporting, and external document filling)
• Able to handle pressure on deadlines & attention to details

Tasks & responsibilities

Key Account Responsibilities

Meet monthly sales targets for designated accounts. Collaborate with Operations to optimize sales, distribution, and merchandising.

Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy and Product Launch

Enhance promotion strategies for increased sales.

Establish objectives and marketing plans with retailers.

Conduct market research on industry trends and intelligence for business expansion.

Product Launch

To do new product listing with each supermarket chain and responsible for the planning and implementing new product launch activities.

Responsible for product promotion proposal submission, negotiation, and execution.

To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve visual merchandising of our products.

Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building

Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations e.g. stock ordering, replenishment.

Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing profits to the company.

Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development

Assist in developing and implementing sales activities (NCP, promotion, thematic campaign).

Monitor and track marketing expenses to ensure that trade spend is within budget.

Analyze category, brand sales, and promotions of assigned accounts for business opportunities to grow sales, volume, and distribution. Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness.

Conduct quarterly and/or bi-yearly business reviews with assigned accounts to improve sales performance and to develop the business further.