Sales Manager (Foodservice)

FONTERRA (SEA) PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading dairy cooperative in Singapore is seeking a Sales Manager (Foodservice) to enhance distributor performance and drive sales growth. This role involves collaboration with distributors and managing trade spend to optimize business opportunities. The ideal candidate will have 5-8 years of experience in sales management within FMCG, along with strong planning and communication skills. Join us to make a meaningful impact by delivering nutritious dairy products globally.

Benefits

Competitive remuneration

Collaborative work culture

Career development opportunities

Qualifications

• Minimum of 5 to 8 years in sales or distribution management.
• Proven experience in managing distributor relationships.
• Strong analytical skills to identify and optimize growth opportunities.

Responsibilities

• Lead monthly business planning meetings with distributors.
• Manage trade spend allocations and ensure budget adherence.
• Drive innovative solutions for front-of-house and back-of-house operations.

Skills

Sales management

Market analysis

Stakeholder communication

Strategic account management

Education

Bachelor’s Degree in Business, Sales or Marketing

Master’s Degree in Business Administration

Job description

At Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the role

Reporting to the National Sales Manager, the Sales Manager (Foodservice) will lead monthly business planning meetings with distributors, focusing on key areas such as sales performance, market coverage, call planning, distribution, and service levels. The objective is to continuously enhance the effectiveness and capability of distributor sales teams.

This role requires close collaboration with distributors to drive execution excellence in distribution and effectively navigate an increasingly competitive and challenging market environment. The focus will be on delivering innovative solutions for both front-of-house and back-of-house operations to achieve strategic, profitable, and sustainable business growth.

Key Accountabilities

• Oversee sales performance and delivery through appointed distributors.
• Manage trade spend allocations provided by the National Sales Manager or Trade Marketing, ensuring strict adherence to approved budgets.
• Identify and pursue opportunities to increase dairy category share of wallet by driving higher consumption, greater frequency, premium product uptake, and attracting new users.
• Ensure all company promotional activities are effectively communicated and implemented by secondary sales teams.
• Ensure trade receivables are managed in alignment with finance policies and maintain full compliance with financial standards.
• Oversee key account management for strategic accounts to strengthen partnerships and drive growth.
• Develop and review short- and long-term sales strategies, implement trade promotions, and monitor execution effectiveness to maximise impact.
• Set sales and distribution targets in consultation with the National Sales Manager to achieve business objectives.
• Ensure strict adherence to agreed journey plans for distributor field sales teams to optimise market coverage.
• Drive effective implementation of solution-selling guidelines and standards across all channels.
• Conduct distribution audits during market visits, discuss findings with distributors, and initiate corrective actions where necessary.
• Continuously evaluate distributor performance using agreed scorecards and formulate alternative strategies or solutions for underperforming partners.
• Monitor competitive activities, provide detailed reports, and recommend countermeasures to maintain market position.
• Ensure submission of bottom-up sales forecasts by SKU, by distributor, and by key account at least four months in advance, meeting IBP targets.

Critical Skills & Experience:

• Bachelor’s Degree in a relevant discipline such as Business, Sales or Marketing
• Master’s Degree or higher in Business Administration or related field will be advantageous.
• Minimum of 5 to 8 years of experience in sales, distribution management, or related commercial roles within FMCG, ideally with exposure to foodservice operations and strategic account management.
• Solid understanding of market dynamics and distribution channels.
• Strong capability in planning and forecasting to support sales and distribution objectives.
• Proven experience in managing sales force effectiveness and distributor relationships.
• Expertise in key customer management alongside distributor management.
• Ability to design and implement trade promotions and evaluate execution effectiveness.
• Strong analytical and strategic thinking skills to identify growth opportunities and optimise resources.
• Excellent stakeholder management and communication skills to influence and collaborate across multiple levels.
• Ability to thrive in a competitive and challenging market environment, delivering sustainable and profitable growth.

Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities.

The benefits of life at Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.

Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.
Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.

Click here to apply on our career website Sales Manager - Singapore - 14453 - Fonterra.