Sales Director, Asia region (Singapore)

Parallel Wireless; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading telecommunications firm in Singapore is seeking a Sales Director/Customer Executive responsible for driving order intake and revenue for Radio Access products across Asia. The ideal candidate has over 10 years of experience selling to local MNOs and strong C-level relationships. This role involves strategic consultancy and leading a matrixed team to secure orders in a competitive market.

Qualifications

• 10+ years local experience in telecom sales.
• Proven record of sales success across Asia.
• Experience leading cross-functional teams.

Responsibilities

• Drive order intake, revenue, and margin for products.
• Build C-level client relationships across Asia.
• Coordinate sales cycle with regional leaders.

Skills

Sales to local MNOs

Technical understanding of RAN technologies

Negotiation skills

Communication skills

Education

Bachelor’s or Master’s degree in Telecommunications or related field

Job description

Parallel Wireless is reimagining mobile networks with innovative, energy-efficient Open RAN solutions. Join us as we lead the future of telecommunications, driving innovation through green and sustainable networks.Learn more about our mission, vision and values.

We are looking for a Sales Director/Customer Executive who will be accountable for driving order intake, revenue, and margin for Radio Access products and solutions across Asia. As the principal sales leader, the suitable candidate will build trusted C‑suite client relationships, shape customer strategies, and orchestrate alignment across internal stakeholders and partners.

Key Responsibilities:

• Lead as a personal contributor to open new opportunities in the Radio Access sales, including orders, revenue, and margin.
• Define and implement go-to-market strategies to accelerate growth, gain footprint, and increase market share from traditional/Incumbent vendors.
• Establish and maintain C-level customer relationships with MNOs and relevant local government entities across Asia.
• Coordinate the full sales cycle in collaboration with regional leaders, pre-sales, product line management, and delivery teams to secure orders.
• Provide strategic technical consultancy, influencing customer roadmap alignment with Parallel Wireless RAN solutions.
• Lead competitive positioning by gathering market intelligence and competitor analysis to shape market strategy and increase wallet share.
• Drive and coach a matrixed team, monitor pipeline via CRM tools, and ensure discipline around forecasting and conversion rates.
• Represent Parallel Wireless in commercial negotiations, tenders, industry events, and operator forums.

Required Qualifications & Experience:

• Minimum of 10+ years of local experience selling as a personal contributor to local MNOs, with quota-carrying sales, preferably in Radio Access Networks or telecom solutions.
• Proven record of sales success across Asia, with experience managing complex multi-stakeholder accounts and negotiations.
• Strong technical understanding of RAN technologies, especially Macro radios, Massive MIMO, O‑RAN, etc.
• Experience leading cross-functional teams in a matrix environment.
• Excellent communication, presentation skills, and stakeholder influencing abilities.
• Ability to travel within the region up to approximately 50% of the time.
• Bachelor’s or master’s degree in Telecommunications, Electrical/Electronic Engineering, Business, or related field; MBA or technical certifications are advantageous.
• Flexibility to travel to meet clients in the region, up to 30%.

Preferred Profile:

• Deep understanding and active C-Level relationships with regional MNOs and telecom ecosystems.
• Capability to shape consultative, solution-led selling engagements that integrate end-to-end service offerings.
• Experience with systems, tools, and processes to enhance productivity and internal reporting/forecasting.
• Strong analytical and strategic thinking skills.