Sales Director

PRIMESTRUT PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading engineering firm in Singapore is looking for an experienced Sales Director to lead business development in the electrical engineering sector. This role involves developing strategies for revenue growth, managing client relationships, and overseeing proposal management. Candidates should have at least 7 years of B2B sales experience, strong knowledge of the market, and leadership capabilities.

Benefits

Competitive remuneration package

Performance-based incentives

Career progression opportunities

Innovative work environment

Qualifications

• Minimum 7–10 years of proven B2B sales experience, preferably in electrical engineering or M&E.
• At least 3 years in a leadership capacity.
• Strong knowledge of Singapore’s public-sector tendering process.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Build and maintain long-term client relationships.
• Lead the preparation and submission of proposals and tenders.
• Maintain an active sales pipeline with accurate forecasting.
• Monitor competitors and industry trends.

Skills

B2B sales experience

Electrical engineering knowledge

Negotiation skills

Communication skills

Business acumen

Education

Degree/Diploma in Electrical Engineering or Business

Job description

Job Title: Sales Director – Electrical Engineering

Location: Singapore
Employment Type: Full-Time

Job Summary

We are seeking an experienced and results-driven Sales Director to spearhead our business development efforts in the electrical engineering sector. This senior leadership role is responsible for driving revenue growth, expanding market presence, and strengthening client relationships. You will lead the end-to-end sales process — from strategy and opportunity identification to proposal management, negotiation, and closure.

The ideal candidate has a strong background in electrical or M&E (Mechanical & Electrical) sales, deep knowledge of Singapore’s construction and infrastructure market, and the ability to combine technical understanding with strategic commercial thinking.

Primary Responsibilities

1. Sales Strategy & Growth

• Develop, implement, and refine sales strategies to achieve revenue targets and expand the company’s market share.
• Identify and penetrate new business opportunities across commercial, industrial, government, and infrastructure sectors.

2. Client Acquisition & Retention

• Build and maintain long-term client relationships, ensuring high levels of engagement and satisfaction.
• Establish partnerships with consultants, main contractors, developers, and public agencies.

3. Tendering & Proposal Management

• Lead the preparation and submission of quotations, proposals, and public-sector tenders (GeBIZ).
• Work closely with engineering teams to ensure proposals are technically sound, competitive, and meet client requirements.

4. Sales Performance & Reporting

• Maintain an active sales pipeline with accurate forecasting and regular reporting to management.
• Define, track, and achieve KPIs aligned with company growth objectives.

5. Market Intelligence

• Monitor competitors, industry trends, and pricing strategies to maintain a competitive edge.
• Provide feedback to internal teams on market opportunities and potential risks.

6. Team Collaboration

• Work closely with project delivery and technical teams to ensure seamless handover of projects after sale.
• Contribute to a collaborative, high-performance sales culture within the organization.

Requirements

• Degree/Diploma in Electrical Engineering, Business, or related discipline.
• Minimum 7–10 years of proven B2B sales experience, preferably in electrical engineering or M&E industry, with at least 3 years in a leadership capacity.
• Strong knowledge of Singapore’s public-sector tendering process and platforms (e.g., GeBIZ) is highly advantageous.
• Excellent communication, presentation, and negotiation skills with a consultative approach.
• Strong business acumen with a track record of achieving sales targets.
• Ability to lead, motivate, and develop a sales team.
• Possession of a valid Class 3/3A driving licence will be an advantage.

What We Offer

• Competitive remuneration package with performance-based incentives.
• Opportunity to shape the company’s sales direction and growth strategy.
• Collaborative and innovative work environment.
• Career progression in a growing and future-focused engineering company.