Sales Development Representative, CX

NICE; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading software provider in Singapore is looking for a Sales Development Representative (SDR) to join their APAC team. You will be responsible for creating qualified leads through inbound and outbound efforts, engaging with key decision-makers across Singapore, Philippines, Thailand, and Vietnam. The ideal candidate has over 2 years of sales experience, preferable in SaaS, and is comfortable working closely with teams to drive success. This role provides valuable career growth opportunities in a dynamic environment.

Benefits

Flexible working model

Regional mentorship and training

Qualifications

• 2+ years of sales experience, ideally in SaaS.
• Experience engaging prospects in Southeast Asian markets.
• Proven ability to build strong relationships with teams.

Responsibilities

• Generate new business opportunities through strategic prospecting.
• Engage key decision-makers and book discovery calls.
• Document activities in CRM tools and maintain a strong pipeline.

Skills

Sales experience

Strong communication skills

CRM familiarity

Curiosity and questioning skills

Relationship-building

Tools

Salesforce

LinkedIn Sales Navigator

Outreach

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

Sales Development Representative (SDR) – Singapore (SAEGC Region)

Markets: Singapore, Philippines, Thailand, Vietnam

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. If that sounds like you, we can offer a career opportunity that will inspire, stretch, and empower you.

So, what's the role all about?

We’re looking for a Sales Development Representative (SDR) to join our APAC team, based in Singapore and focused on the SAEGC region (Singapore, Philippines, Thailand, Vietnam). As the first point of contact for potential customers, you’ll introduce them to NiCE, uncover their needs, and create qualified discovery calls for our Account Executives (AEs).

You’ll work a mix of inbound and outbound prospecting, supported by Marketing, Sales, and Channel teams. You'll research accounts, identify key stakeholders, and engage prospects with thoughtful, targeted outreach. From day one, you'll benefit from regional mentorship, training, and a team committed to seeing you succeed.

How will you make an impact?

• Generating new business opportunities through strategic prospecting and timely follow-up in your assigned territory (Singapore, Philippines, Thailand, Vietnam).
• Engaging key decision-makers, introducing NiCE’s product suite, and booking discovery calls with AEs.
• Managing and progressing early-stage leads, including Marketing Qualified Leads (MQLs), to maintain a strong pipeline.
• Documenting activities, insights, and lead interactions accurately in our CRM tools.
• Meeting or exceeding monthly targets for discovery calls and qualified opportunities.
• Building and maintaining strong product knowledge across NiCE’s solutions.
• Working closely with regional Sales, Marketing, and Channel teams to align on territory plans and account strategies.
• Participating in training and ongoing coaching to continually sharpen your skills.

Have you got what it takes?

• 2+ years of sales experience, ideally in SaaS (other industries welcome).
• Experience selling into or engaging prospects in Philippines, Singapore, and Thailand markets.
• Strong communication skills, especially when speaking with senior decision-makers.
• Natural curiosity with strong questioning skills to uncover genuine business needs.
• Resilient, coachable, and comfortable operating autonomously in a fast-paced environment.
• Proven ability to build strong working relationships with cross-functional teams.
• Familiarity with CRM systems (Salesforce experience is a plus).
• Motivated by results and excited to be part of a high-performing team.

You’ll have an advantage if you also have:

• Outreach
• LinkedIn Sales Navigator
• Other tools that support smart prospecting and lead engagement

What’s in it for you?

This isn’t just another sales role. It’s a launchpad. You’ll gain valuable experience, accelerate your career, and be part of a global team that celebrates bold ideas and big wins. We also offer NICE-FLEX, our flexible working model, to help you thrive professionally and personally.

About NiCE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100, to deliver extraordinary customer experiences, fight financial crime, and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors over 3 billion financial transactions.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation, or any other category protected by law.

Reporting into: Manager, Sales Development,

Role Type: Individual Contributor