Retail Excellence Manager, Branded Channels

LEGO Gruppe; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading toy manufacturer in Singapore is seeking a Retail Excellence professional to elevate retail performance across LEGO Certified Stores. You will develop training plans, conduct store visits, and execute new openings to ensure brand and operational standards. Ideal candidates will possess solid retail experience, analytical skills, and excellent communication abilities. Join us to improve customer experiences and drive sales growth in a dynamic market. This role offers a hybrid work model and various employee benefits.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid retail experience in the industry.
• Proven experience of agility in a retail environment.

Responsibilities

• Develop and implement a training plan for partner stores.
• Conduct regular store visits to evaluate execution standards.
• Plan and execute new store openings and store refits.
• Partner with operations to ensure timely stock replenishment.

Skills

Strong knowledge of retail industry trends and standards

Excellent communication and interpersonal skills

Analytical and data-driven

Strong organizational skills

Ability to handle multiple tasks

Collaborative and able to work functionally

Experience to drive retail objectives

Job description

Job Description

Are you passionate about elevating retail performance and delivering world‑class customer experiences across LEGO® Certified Stores?

Join our team to set the standard for retail excellence and drive growth in a fast‑expanding market!

No relocation assistance is offered for this position.

Core Responsibilities

Training & In‑Store Engagement

• Develop and implement a training plan that ensures a consistent, high‑quality in‑store experience across partner store locations.
• Follow up with partners on the implementation of in‑store training programs, evaluating effectiveness through retail critical metrics and ensure performance goals are met.
• Support partners in in‑store coaching of store teams as and when needed.
• Lead the planning and successful execution of events.
• Conduct regular store visits to evaluate execution standards, ensuring full alignment with brand guidelines and operational excellence principles.
• Ensure seamless execution of in‑store activities, continuously tracking performance and implementing improvements to boost engagement and sales performance.

Visual Merchandising & Retail Operations

• Implement store planograms to ensure optimal product placement, while maintaining high visual merchandising standards to enhance store’s presentation and align with overall retail strategy.
• Give inputs to Trade Marketing Team to develop and implement creative, traffic‑stopping, and engaging VM in stores.
• Partner with operations team and KAM to monitor stock levels across all stores, ensuring timely replenishment, minimizing stockouts to support sales performance.

Promotions Planning & Execution

• Forecast, plan and deliver channel‑specific activities, promotions, and merchandising aligned with key campaigns and occasions, in collaboration with cross‑functional teams.

Overall Retail Management

• Develop and implement an integrated retail marketing plan for our LEGO branded channel within the respective market.
• Derive data‑driven retail solutions through retail metric analysis & commercial insights to drive sustainable LFL growth, identify growth opportunities and drive profitability across all doors.
• Analyse sales trends, consumer behaviour, and traffic patterns to generate actionable insights that inform strategies for promotions, product placement, and pricing optimization.
• Stay current with retail industry trends, continuously monitor retail market developments and apply insights to improve operational standards or customer experience.

New Store Openings & Remodels

• Plan, manage, and execute new store openings and store refits, ensuring all projects are completed on time, within budget, and in full alignment with brand and operational standards.

Play your part in our team succeeding

The Retail Excellence role is responsible for consistent execution of brand, service, and operational standards across the retail network to drive sales performance and customer experience. It focuses on translating commercial and brand strategy into effective in‑store processes, supporting field teams through training and performance insights, and driving continuous improvement to deliver operational efficiency and sustainable growth.

Do you have what it takes?

• Solid retail experience, strong knowledge of retail industry trends and standards.
• Excellent communication and interpersonal skills.
• Analytical and data‑driven.
• Strong organizational skills, attention to details and ability to handle multiple tasks.
• Collaborative and able to work‑functionally.
• Proven experience of agility in the retail environment to drive retail objectives.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.