Regional Marketing Senior Lead Analyst - Senior Vice President

PowerToFly; Singapore; Hybrid; SGD 100,000 - 125,000; Full time

Job summary

A global banking institution is seeking a Senior Vice President, Marketing to shape the marketing strategies for Banking in Asia. This pivotal role involves developing comprehensive marketing plans, orchestrating high-profile client events, and managing budgets to drive business growth. Candidates should possess over 10 years of marketing experience in financial services, excellent communication skills, and a strong understanding of the banking industry. Join this dynamic team to make a significant impact in a rapidly evolving sector.

Benefits

Access to learning and development resources

Volunteer opportunities in local communities

Strong organizational support and growth potential

Qualifications

• Proven track record in managing high-profile client events.
• Experience in the financial services and investment banking industry.
• Strong understanding of client engagement planning and budget management.

Responsibilities

• Develop marketing strategies for Banking in Asia.
• Manage strategic client events to strengthen relationships.
• Oversee logistics and execution of events.
• Collaborate with senior management to meet marketing needs.
• Assess and manage marketing spend and ROI.

Skills

10+ years of marketing experience

Excellent written and verbal communication skills

Ability to manage priorities and multi-task

Strategic thinking and analytical skills

Education

Bachelor's/University degree

Qualifications in marketing, communications, finance, or investments

Job description

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

We’re currently looking for a high caliber professional to join our team as Senior Vice President, Marketing - Hybrid (Internal Job Title: Marketing Group Manager - C14) based in Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance:

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

This pivotal role will be responsible for developing and executing comprehensive marketing strategies and flagship events that drive business growth, enhance client engagement, and strengthen Citi's brand presence. The individual will work closely with senior stakeholders across Citi and in Banking in particular, as well as members of Client Access and other marketing functions. The candidate will be covering the Investment Bank, Corporate Bank and Commercial Bank across Asia.

The right candidate should be highly organized with a demonstrated ability to multitask, manage and prioritize competing workstreams.

The candidate should have a strong understanding of the banking industry and a successful track record of budget management, client engagement planning and oversight of event execution. Strong interpersonal, communication, diplomacy and leadership skills are required to build consensus on strategy and liaise with senior members of the bank. An analytical mindset is critical to measuring program success and further developing our client tracking and monetization of marketing efforts.

In this role, you’re expected to:

• Develop and Implement Marketing Plan: Support the definition and execution of the end-to-end marketing strategy for Banking in Asia, aligning with global strategy for banking, business objectives, and growth priorities.
• Strategic Client Events: Oversee the design and execution of strategic client events, roundtables, and sponsorships that strengthen client relationships, generate new leads, and support business development. Support and drive One Citi collaboration across business lines.
• Event Management: In close cooperation with the business and/or the Global Events Management team, manage all aspects of client and prospect events, including invitation processes, compliance reviews, logistics, on-site client interaction, hospitality, budget management, and post-event feedback and follow-up.
• Stakeholder Management: Foster strong partnership with the teams regionally, including senior management, to understand their marketing / event needs.
• Budget Management: Optimize and strategically influence manage spend across Banking marketing initiatives. Provide regular updates to key stakeholders on marketing spend, completed initiatives, and Return on Investment.
• Cross-Functional Collaboration: Work closely with internal partners, fostering an ongoing dialogue around best practice sharing, process improvement, and event/ content management.
• Market Understanding: Maintain a strong understanding of the industry, competitors, and the evolving needs of institutional clients. Utilize this knowledge to develop targeted marketing initiatives working in close collaboration with senior banking stakeholders.
• Ensure a detailed understanding of marketing collateral and facilitate the production of such collateral by working closely with product marketing teams, the marketing assets team and front-office personnel.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. Drive compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing, and reporting control issues with transparency.

As a successful candidate, you’d ideally have the following skills and exposure

• 10+ years of marketing experience in financial services, with a focus on investment banking and institutional clients.
• Documented record of success originating and managing large-scale high-profile client events of the highest caliber/ experience.
• Experience in managing and delivering for senior stakeholders across multiple projects.
• Excellent written and verbal communication skills with strict and careful attention to detail
• Ability to operate independently as well as collaborate with peers
• Ability to solve problems in a challenging and time constrained environment
• Ability to manage priorities and multi-task
• Ability to pinpoint, develop and enhance key performance indicators (KPIs) to measure success
• Ability to think strategically and analytically
• Key Competencies: Execution, Collaboration & Innovation

Education

Bachelor's/University degree or equivalent experience. Good to hold additional qualifications in marketing, communications, finance, or investments.

Citi is an equal opportunity employer committed to diversity and inclusion. We encourage qualified candidates from all backgrounds to apply.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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