Regional Loyalty Marketing Leader (SEA & ANZ)

Sephora; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading beauty retail company based in Singapore is looking for a Head of Loyalty to lead their loyalty strategy across Southeast Asia, Australia, and New Zealand. The successful candidate will innovate loyalty programs, enhance customer engagement, and lead impactful campaigns. With a minimum of 8-10 years’ experience in loyalty and CRM, a strong analytical mindset and excellent stakeholder management skills are essential. Join this dynamic team to empower customers and drive business success.

Benefits

Community culture

Opportunities for learning and growth

Dynamic work environment

Qualifications

• Minimum 8-10 years' experience in loyalty or customer engagement roles.
• Proven ability to execute regional loyalty strategies.
• Strong understanding of omnichannel customer journeys.

Responsibilities

• Lead loyalty vision for SEA, ANZ, and franchise markets.
• Enhance the Beauty Pass program for better engagement.
• Plan and execute loyalty campaigns across channels.

Skills

Loyalty program leadership

Data analysis

Stakeholder management

Campaign measurement

Creative thinking

Tools

CRM systems

Loyalty management platforms

Job description

A leading beauty retail company based in Singapore is looking for a Head of Loyalty to lead their loyalty strategy across Southeast Asia, Australia, and New Zealand. The successful candidate will innovate loyalty programs, enhance customer engagement, and lead impactful campaigns. With a minimum of 8-10 years’ experience in loyalty and CRM, a strong analytical mindset and excellent stakeholder management skills are essential. Join this dynamic team to empower customers and drive business success.